The 7 Best CRMs for Fundraising: Tools to Grow Your Nonprofit

Keeping track of donations and staying engaged with donors can be a real challenge. That’s why 67% of nonprofits have turned to a CRM to streamline these tasks, according to the Nonprofit Tech for Good 2023 report. If your organization is still handling these crucial tasks manually, it’s time to explore how CRMs for fundraising can help you work smarter and strengthen your donor relationships.

Just like you wouldn’t start building a house without drawing up a blueprint, it’s essential to outline your organization’s specific needs before selecting a CRM for fundraising.

• Start by identifying your biggest goals. What are the priorities that align with your mission? 

• Next, consider your nonprofit’s current state: How many contacts do you manage, how many emails do you send, and what’s your revenue?

• Think about your upcoming initiatives, too. Do you need tools for email automation, peer-to-peer fundraising, or advocacy software?

• Finally, consider the complexity of migrating your existing data. The more siloed your data sources, the more challenging (and costly) the migration process can be. 

Whether focused on boosting donor engagement or streamlining your campaigns, finding the right CRM for fundraising can make all the difference. In this blog, we’ll explore the 7 best CRMs for fundraising that can help your nonprofit thrive.

The 7 Best CRMs for Fundraising

Choosing the right CRM for fundraising can make all the difference for your nonprofit. Here’s how these tools can help you grow:

• Automate donor communications to save time.
• Track donations and pledges effortlessly.
• Gain deeper insights into donor behavior.
• Segment supporters for more targeted outreach.
• Simplify your data management with user-friendly tools.
• Increase donor retention with personalized interactions.
• Streamline your fundraising campaigns for better results.

Below,  we’ll explore the 7 best CRMs for fundraising that offer these benefits and more, helping your nonprofit thrive and make a more significant impact. Let’s dive in!

1. HubSpot

HubSpot CRM stands out as a versatile CRM for fundraising. It is a free contact management and marketing platform that provides essential sales features to help nonprofits develop a giving pipeline and nurture leads within their communities.

Features

• Dashboard and Reporting: Centralized platform for assessing marketing and sales activities.
• Pipeline Management: Tracks and facilitates donor journeys.
• Email Template Builder: Customizable email templates with integrated reporting.
• Seamless Website Integrations: Connects smoothly with your existing website.

2. DonorPerfect

DonorPerfect is a nonprofit CRM for fundraising designed to coordinate donor management, fundraising campaigns, and marketing strategies within a single platform. It offers nonprofits the tools to manage and enhance donor engagement while optimizing fundraising efforts.

Features

• AI-Based Solutions: Predicts donor acquisition, retention, and upgrades.
• Monthly Giving Management: Automates payment processing and offers donor flexibility.
• Annual Appeal Support: Provides branded forms, integrated payment processing, and custom reports.
• Custom Dashboards: Includes over 25 standard graphs and widgets for visual goal tracking.

3. CharityEngine

CharityEngine is a comprehensive donor management solution designed to help nonprofits keep donor information accessible through automation and multichannel communication tools. It is built to enhance donor relationships and streamline strategic fundraising efforts, including matching gifts.

Features

• Enterprise-Level Marketing: Facilitates large-scale email communications. 
• Membership Management: Organizes information across different chapters.
• Automated Reports: Provides advanced queries for strategic insights.
• Custom Donation Pages: Built with mobile responsiveness and engagement in mind.

4. Bloomerang

Bloomerang is a nonprofit CRM for fundraising designed to help organizations manage donor relationships, boost fundraising efforts, and enhance donor retention. Built by fundraisers for fundraisers, It offers an intuitive interface that allows small—to midsize charities to understand and engage their supporters effectively.

Features

• Donor Database: Analyzes donor engagement to uncover valuable fundraising opportunities.
• Marketing Platform: Sends personalized emails, manages relationships, and automates donor thank-yous.
• Online Giving Tools: Supports donations from any location with peer-to-peer and crowdfunding functionalities.
• Reporting and Analytics: Provide insights into donor behavior and track fundraising progress.
• Payment Processing: Simplifies transactions with a reliable payment processor.

5. Salesforce

Salesforce stands out as a leading CRM for fundraising, offering extensive tools and functionalities specifically designed to support nonprofit operations. Its Nonprofit Success Pack (NPSP) provides a powerful platform for managing grants, donations, and client relationships, making it a top choice for large nonprofits with the technical expertise to utilize its capabilities thoroughly.

Features

• Grant Management: Simplifies and accelerates grant-making, enhancing collaboration between donors and recipients.
• Case Management: Provides personalized services to clients, allowing them to track their progress toward goals.
• Donation Tracking: Captures and monitors donations, pledges, grants, and in-kind contributions.
• Supporter Database: Centralizes donor and volunteer information for easy access and analysis.

6. Neon One CRM

Neon CRM is a powerful donor management system within the Neon One family, designed to help nonprofits grow, inspire their audience, and increase supporter engagement. This CRM integrates seamlessly with 360MatchPro by Double the Donation, offering a comprehensive solution for maximizing matching gift opportunities and enhancing fundraising efforts. Neon CRM is a top choice for nonprofits seeking a CRM for fundraising that offers robust features, including donor management, supporter engagement, and grant tracking.

Features

• Donor and Volunteer Profiles: Track and manage donor and volunteer relationships with customized fields.
• Supporter Segmentation: Personalize communications and marketing efforts through effective segmentation.
• Constituent Portal: Allows supporters to update their information, access private pages, and register for events.
• Engagement Timeline: Identify key supporters and tailor engagement strategies.
• Customized Online Stores: Sell nonprofit merchandise directly through the platform.
• Grant Management: Tools to track and manage grants effectively.

7. Blackbaud 

Blackbaud is one of the largest providers of nonprofit fundraising technology, offering multiple CRM solutions tailored to different organizational needs. Its top offerings are Raiser’s Edge NXT, Blackbaud CRM, and Blackbaud Altru. These platforms cater to various nonprofit sectors, from general fundraising to specialized arts and cultural organizations. Each CRM integrates with 360MatchPro to automate corporate matching gift processes, enhancing fundraising capabilities.

Features

• Raiser’s Edge NXT: Advanced fundraising and donor management tools with cloud-based accessibility.
• Blackbaud CRM: An enterprise-level solution for large-scale data management and multi-channel campaigns.
• Blackbaud Altru: Specialized CRM and ticketing solution designed for arts and cultural organizations.
• AI-Driven Insights: Utilizes AI to suggest donation amounts and uncover potential in donor databases.
• Dynamic Email Campaigns: Built-in capabilities to run targeted and effective email marketing campaigns.

Transform Your CRM Strategy with INSIDEA’s HubSpot Services

As a HubSpot Diamond Solutions Partner, we take pride in assisting you in streamlining your HubSpot efforts. With our best-in-class marketing, sales, and service solutions, we help you scale exponentially. INSIDEA’s HubSpot Specialists have the required in-depth knowledge and can provide expert guidance on how to use the platform to meet your business needs. 

Explore the range of services we offer:

• HubSpot Onboarding: Seamless onboarding process to get your team up to speed and fully integrated with all HubSpot features.
• HubSpot Management: Ongoing management ensures your HubSpot environment runs at peak efficiency.
• HubSpot Migration: Smooth and secure migration services that protect your data and enhance your CRM capabilities.
• HubSpot White-Label Solutions: Exclusive white-label services tailored to your brand, allowing you to offer branded HubSpot solutions.

Get in touch today to learn more about how INSIDEA can help you succeed!

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