You can be the best roofer in town, but if homeowners can’t find you, it doesn’t matter. The right marketing strategy puts your business in front of people at the right time.
When someone needs a roof repair or replacement, they don’t just call the first name that pops into their head. They search online, check reviews, compare options, and pick a roofer they trust.
If your company isn’t visible where they’re looking, you’re losing leads to competitors who are.
Most roofing companies rely on outdated methods, word-of-mouth, random social media posts, or old advertising tactics that no longer work. But in 2025, the game has changed. People expect fast answers, online credibility, and proof of expertise before they trust a contractor with their homes.
So, how do you stand out? How do you ensure that when a homeowner needs a roofer, your business is the first one they see and trust?
This blog explores 30+ proven marketing strategies specifically for roofing companies. These strategies can help you rank higher on Google, generate leads through paid ads, grow your business, and stay ahead of the competition.
30+ Roofing Marketing Ideas to Grow Your Business
From local SEO to social media and referrals, learn what works to grow your business. Below is the list of 30+ marketing ideas to get more leads and grow your business.
Build a Strong Digital Presence
Here’s how to ensure your online presence attracts and converts leads.
1. Optimize Your Website for Conversions
- Make sure your site is fast, mobile-friendly, and easy to navigate. If it loads slowly or is hard to navigate, visitors will leave. Use tools like Google PageSpeed Insights to check load times and compress images to improve speed.
- Add clear calls-to-action (CTAs ) like Get a Free Estimate buttons. Visitors need a clear next step—whether it’s calling you, filling out a form, or scheduling an inspection. Place buttons like Schedule a Free Roof Inspection at the top of your homepage and every service page.
- Include trust-building elements (certifications, reviews, past projects). People choose roofers they trust, so adding proof of your experience reassures potential customers. Display badges from organizations like BBB, GAF, or CertainTeed to highlight credibility. Use a portfolio page to show before-and-after images of your roofing projects.
2. Master Local SEO for More Visibility
- Claim and optimize your Google Business Profile (GBP). Your GBP is one of the first things people see when searching for a roofer in your area.
- Ensure your business name, address, and phone number (NAP) are consistent across all platforms. Add high-quality photos of your completed roofing projects. List all your services, including roof repair, shingle replacement, metal roofing, and storm damage repair.
For example, if a homeowner searches for roof repair in Houston, a well-optimized GBP with photos, service details, and 5-star reviews will rank higher than a competitor’s incomplete profile. - Use Location-specific keywords (e.g., Roofing Contractor in [City]) People search for roofing services using local terms like roof replacement in Dallas or best roofer in Phoenix. Naturally include city names in your website content, such as: We offer expert roof repair in Denver for hail and storm damage. Add location-based meta titles and descriptions for SEO.
For example, instead of just writing, we specialize in roof repairs. Our team provides top-rated roof repairs in Tampa, FL, backed by a 10-year warranty.
3. Encourage Satisfied Customers to Leave Google Reviews
More reviews means higher rankings and increased trust from new customers. Ask happy customers immediately after completing a job. Send a follow-up email or text with a direct review link. Offer a small incentive, like a $20 gift card for leaving a review.
4. Leverage Roofing-Specific Landing Pages
A homeowner with a leaky roof doesn’t want to scroll through a page about commercial roofing.
- Create separate pages for residential roofing, commercial roofing, emergency repairs, metal roofs, shingle replacements, and storm damage restoration. Optimize each page with local keywords and strong CTAs.
- Use before-and-after photos to show actual results. People trust visual proof more than words; seeing successful roofing projects builds credibility. Add before-and-after galleries to your service pages.
- Label images with details like Before: Roof with storm damage”→ After: New GAF Timberline HDZ shingles installed. For example, a business owner considering a flat roof replacement sees your page with clear before-and-after images of a similar project. This visual proof convinces them to call you.
Paid Advertising: Target the Right Customers
5. Use Google Ads for Instant Leads
- Google Ads help you appear at the top of search results when homeowners actively search for roofing services. Two main types of Google Ads that work well for roofers are Google Local Service Ads (LSAs) and Google Search Ads.
- LSAs appear above traditional Google search results, making them highly visible. Sign up for Google Local Services and complete the Google Guaranteed verification process. Set your budget and define your service areas. Pay only for qualified leads (when someone contacts you directly).
For example, if a homeowner in Austin, TX, searches for roof repair near me, they’ll see Google Guaranteed Roofers at the top. If your business is listed, you’re more likely to get their call. - Target High-Intent Keywords Like “best roofers near me” and “emergency roof repair.” Use Google Keyword Planner to find keywords with high search volume and intent.
- Bid on terms like: roof replacement cost near me, best roofing company in [City], 24/7 emergency roof repair
- Optimize ad copy with precise offers (e.g., $500 off roof replacements). Include a compelling headline (e.g., $500 Off New Roofs—free Inspection). Highlight what makes your company different (warranty, financing, fast service).
Example: Instead of a generic ad like We Do Roof Repairs, write: Fast Roof Repairs – Same Day Service! $99 Roof Inspection – Book Now.
6. Run Facebook & Instagram Ads for Brand Awareness
Video ads perform better than static images because they showcase real work and build trust.
- Film a 30-second time-lapse of a roof replacement. Add customer testimonials in the video. Use captions so people can understand even with the sound off.
- Use Facebook’s location targeting to run ads in storm-hit neighborhoods. Write ad copy that addresses their concerns (e.g., “Did the recent storm damage your roof? We can help!”). Offer a free storm damage inspection. For example, if a hailstorm hits Dallas, you can immediately run Facebook ads targeting homeowners in affected zip codes, offering fast inspections and insurance claim assistance.
7. Promote Limited-Time Offers to Drive Action
Urgency encourages homeowners to take action sooner rather than later. Offer a discount valid for a limited time (e.g., $250 Off Roof Repairs—This Month Only!). Use a countdown timer in the ad to create urgency. Use retargeting ads to target homeowners who have visited your website.
Social Media Marketing That Works
8. Create Engaging Content on Facebook & Instagram
Post roofing tips, customer testimonials, and behind-the-scenes footage. Post weekly roofing maintenance tips (e.g., How to check for roof leaks before they become a major problem.) Share video testimonials from happy customers who just got a roof replacement. Show behind-the-scenes footage of your crew working on a roof, explaining each step in simple terms.
Go live to answer FAQs about roof maintenance and repair costs. Host a Q&A session once a month, answering questions like: How long does a roof replacement take? Does insurance cover storm damage? Promote the live session in advance with reminder posts and stories. Encourage viewers to ask questions in the comments.
Engage with followers and reply to every comment and direct message within 24 hours. Use Facebook Messenger or Instagram DMs to answer basic inquiries and schedule appointments.
Show appreciation for past clients by liking and replying to their comments.
Example: If someone comments, Do you offer free inspections? A quick reply like, Yes! We’d happily schedule one—DM us your address and preferred time. It can lead to a booked appointment.
9. Use TikTok & YouTube Shorts for Viral Growth
Share quick roof maintenance hacks and storm damage prevention tips. Post 15-30-second videos with quick maintenance tips. Add captions so viewers can understand without sound. Use #RoofingTips, #HomeImprovement, and #DIYHomeMaintenance to increase reach.
Example: A TikTok video showing 3 Signs You Need a Roof Replacement with visuals of curling shingles and leaks can educate viewers and generate inquiries.
Use trending sounds and hashtags to increase reach. Browse TikTok’s “Trending Sounds” section and use popular audio clips. Add local hashtags like #AtlantaRoofing and #DallasRoofRepair to target homeowners in your area. Encourage engagement by asking a question in the caption (e.g., When’s the last time you checked your roof?).
Example: Using a trending sound with a video of a roof collapse vs. a new installation can capture attention and make the content go viral.
10. Leverage LinkedIn for Commercial Roofing Leads
- Connect with property managers, realtors, and business owners Send connection requests to local property managers, realtors, and business owners. Personalize your message (e.g., Hi [Name], I specialize in commercial roof repairs and would love to connect!). Engage with their content by liking and commenting on their posts.
- Share case studies of successful commercial roofing projects. Post a detailed breakdown of a commercial roofing project, including the challenges, solutions, and results. Include high-quality photos and before-and-after comparisons. End with a CTA. Do you need a reliable roofer for your commercial property? Let’s talk!
- Share articles or infographics explaining roof maintenance best practices. Post short LinkedIn videos on topics like How Often Should You Inspect a Commercial Roof? Offer a free downloadable guide in exchange for contact information.
Content Marketing: Establish Authority
11. Write Blogs That Rank & Convert
Homeowners search for answers before hiring a roofer. If your blog provides solutions, they’ll trust your expertise and may hire you. Write posts on topics that answer common homeowner questions, such as: How to Spot Roof Damage After a Storm, How Much Does a New Roof Cost?, Signs You Need a Roof Replacement vs. Repair.
Use location-specific keywords (e.g., roof repair in [City]). Add alt text to images and include keywords in headings, URLs, and meta descriptions. Answer ordinary Google People Also Ask questions in your blog posts.
12. Start a Roofing Podcast or YouTube Channel
Interview roofing experts, home inspectors, and insurance adjusters. Host short podcast episodes or YouTube interviews with: Home inspectors (talking about roof inspections before home purchases), Insurance adjusters (explaining how to file a claim after storm damage). Roofing material suppliers (discussing the latest roofing technologies).
Record time-lapse videos of roof replacements. Create a day in the life of a roofer blog to humanize your business. Show your crew explaining different roofing materials and installation techniques.
Explain common roofing myths and industry insights. Create a Roofing Myths Busted series. Debunk myths like Metal roofs attract lightning or A new roof is always better than a repair.
13. Offer a Free Roof Inspection Guide
Create a downloadable PDF showing homeowners how to spot early signs of roof damage.
Design a simple PDF with images and sections on checking for Roof Leaks, Early Signs of Shingle Damage, and when to Call a Roofer vs. DIY Fixes.
Example: Offer a Free Roof Inspection Checklist in exchange for an email address. Once they download it, follow up with a personalized email offering a free inspection.
Email & SMS Marketing for Lead Nurturing
14. Build an Email List & Send Value-Packed Newsletters
Regular roof maintenance reduces the risk of expensive repairs, and homeowners appreciate proactive advice. Send a quarterly newsletter with tips like: Winter Roof Prep: Prevent Ice Dams & Leaks, Spring Cleaning for Your Roof: What You Need to Know”
Send customer appreciation emails with special discounts (e.g., $200 off your next roof repair) to promote exclusive discounts to past customers.
Send reminders about gutter cleaning and roof inspections. Automate reminders for seasonal inspections and cleanings. For example, an email like “Time for Your Annual Roof Checkup—Book Now!” can lead to repeat business.
15. Use SMS Marketing for Instant Customer Engagement
Send appointment reminders and follow-ups. Send automated text reminders the day before inspections. For example: Reminder: Your free roof inspection is tomorrow at 10 AM! Reply YES to confirm.
Notify customers of urgent weather-related roofing services. Send SMS alerts after storms in your service area. Example: Recent hailstorm? We’re offering free roof inspections this week. Call now!
Community Engagement & Referral Marketing
16. Partner with Local Businesses & Realtors
Build relationships with real estate agents, home builders, and insurance companies. Network with local real estate agents who may need roof inspections before a sale. Work with home builders who require roofing subcontractors for new construction. Partner with insurance agents who can refer customers needing storm damage repairs.
Offer referral incentives for every new customer they bring in. Offer a fixed cash referral fee (e.g., $100 per completed roof job). Give home builders discounted roofing services for repeat business. Provide insurance agents with a gift card for every referred customer who books a repair.
17. Sponsor Local Events
Get your logo on banners, t-shirts, and community newsletters. Sponsor youth sports teams and have your logo printed on uniforms. Advertise in local event programs, community newsletters, and bulletin boards. Get a banner ad at school stadiums or popular community centers.
Example: Homeowners attending a local baseball game see your roofing business’s name on team jerseys. Next time they need a roof repair, your company is top-of-mind.
Set up a booth at home improvement expos and neighborhood fairs. Offer on-the-spot consultations and free inspection sign-ups. Provide a small giveaway (e.g., branded tape measures or roofing guides).
18. Launch a Referral Program for Existing Customers
Offer cash rewards, discounts, or gift cards for referrals. For every new customer referral, offer $100 cash or a $50 gift card. For repeat referrals, provide a discount on future roof maintenance. Promote the referral program via email, social media, and customer invoices.
Make it easy for customers to share with their network. Create a simple online form where customers enter referral details. Provide pre-written social media posts they can share with friends. Send a personalized thank-you message after each referral.
19. Cross-promote services with Home Improvement Businesses
Partnering with painters, HVAC companies, or general contractors allows you to reach homeowners needing roofing services.
Offer mutual referrals—if a painter has a customer with a leaking roof, they recommend your roofing services, and you do the same for them. Provide discounted package deals (e.g., Book a roof replacement and get 10% off exterior painting). Leave business cards or flyers at each other’s job sites or offices.
For example, a homeowner hires a contractor for a kitchen renovation. The contractor notices their roof has water damage and refers them to your business. In return, you recommend the contractor to your roofing customers needing home renovations.
20. Host Joint Educational Workshops or Webinars
Team up with an electrician, plumber, or home inspector for a Home Maintenance 101 event. Each business presents short tips (e.g., you discuss roof leak prevention while the electrician explains wiring safety). Promote the event via social media, email marketing, and flyers in local businesses.
Reviews & Reputation Management
21. Get More 5-Star Reviews on Google & Yelp
- Ask for a review immediately after finishing a job. Send a follow-up email or text with a direct review link. Offer a small incentive, like a discount on future services.
- Automate requests using review generation software. Schedule review reminders one day after job completion. Use QR codes on invoices linking to the review page.
- Offer small incentives, like a discount on future repairs or $25 off the next service for leaving a review. Run a monthly giveaway for all reviewers. For example, Leave a review this month and enter to win a free gutter cleaning! This boosts review submissions.
22. Handle Negative Reviews Professionally
- Respond quickly with a solution-oriented approach. Respond within 24 hours to all negative reviews. Acknowledge the issue and offer a solution. Keep it polite and professional.
- Take conversations offline to resolve issues privately. Apologize publicly, then ask them to call or email you directly. Resolve the issue quickly and fairly.
- Show that you care about customer satisfaction by offering a discount or free service to unhappy customers if justified. Follow up to confirm that the issue was resolved.
Offer Special Seasonal Deals
Seasonal promotions help boost roofing sales during peak times and keep business steady during slower months. Homeowners are more likely to book services when they see a limited-time deal, especially if it reminds them of overdue roof maintenance.
Here are two ways to make the most of seasonal offers:
23. Run a Fall Roof Inspection & Repair Discount
Offer a pre-winter roof inspection at a discounted rate or for free with any repair. Post-before-and-after pictures of damaged fall roofs on social media with a clear call to action (e.g., Book now before winter storms hit!). Send email reminders to past customers who had repairs recommended but never scheduled.
For example, a homeowner follows your Facebook page and sees your post: Winter is coming! Get a Fall Roof Tune-Up for just $99—limited slots available! They remember they need a few shingles replaced and book your service before bad weather arrives.
24. Offer Off-Season Discounts to Fill Your Schedule
Reach out to homeowners who got a quote but didn’t commit and offer an exclusive 10% winter discount. Advertise a limited-time winter promotion for customers who book in advance for spring projects. Post on social media: Thinking about a new roof? Book during our Off-Season Special and Save $500!
Analyze Competitors’ Marketing Strategies
25. Analyze Competitors’ Content and Social Media Engagement
Competitors with high social media engagement have already tested what works. Use tools like BuzzSumo or SEMrush to check which blog topics or social media posts get the most engagement.
Look at their most popular Instagram, Facebook, or TikTok posts. Do they use before-and-after photos, customer testimonials, or DIY roof maintenance tips? Take notes on the best content formats (e.g., short videos vs. long blogs).
26. Check Their PPC Strategy and Website Performance
Use Google Ads Transparency Center or SEMrush to analyze what roofing-related PPC keywords your competitors are targeting. Visit their website and look for key features that improve customer experience—do they have instant quote calculators, chatbots, or interactive FAQs? Compare their homepage structure, CTAs, and service pages with yours—adjust your site if needed.
Track and Analyze Your Digital Marketing Efforts
Marketing isn’t just about launching campaigns—measuring results and improving over time. By tracking performance, you can focus on strategies that work and drop those that don’t.
Here are two ways to ensure your marketing delivers real results:
27. Use Google Analytics to Monitor Website Traffic and Conversions
Google Analytics provides data-driven insights into where your website visitors come from and what they do on your site. Set up your website’s Google Analytics 4 (GA4) to track user behavior, conversions, and bounce rates.
Check which blog posts or service pages bring in the most traffic and optimize these further. Track how many visitors submit a contact form or click on your phone number.
28. A/B Test Marketing Campaigns and Adjust Based on Data
Run two versions of a Facebook ad with different headlines or images—see which gets more clicks. Test different CTAs on your website (e.g., Get a Free Estimate vs. Call for a Quote). Experiment with email subject lines to see which ones get higher open rates.
29. Monitor Online Mentions
Set up Google Alerts for your business name and keywords like roofing recommendations in [your city]. Join local Facebook groups and Nextdoor where homeowners discuss home repairs.
Offer helpful advice instead of just promoting your business—people trust those who add value.
Local Reach and Customer Accessibility
30. Offer Financing Options to Attract More Customers
Partner with financing companies to offer monthly payment options. Promote Flexible Roof Financing, available on your website and marketing materials. Train your sales team to mention financing during every estimate.
31. Use Direct Mail Campaigns to Target Homeowners in Specific Areas
- Homeowners still pay attention to physical mail, especially for home improvement services.
- Targeting specific neighborhoods keeps marketing costs low and ROI high.
- Send postcards or flyers with special offers (e.g., $500 Off Roof Replacements – Limited Time Offer!). Focus on areas with older homes, recent storm damage, or high homeownership rates.
- Include a strong call to action like Call now for a free inspection!
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