Gone are the days when sales teams could thrive by nurturing just a handful of client relationships. Today, with businesses evolving faster than ever, it’s no longer enough to focus on a select few. Teams must scale their reach to more clients, yet the human touch remains irreplaceable. The question is: how do you balance relationship-building with the growing demand for volume?
That’s where automation steps in. It’s no longer a “tending term”; slowly, it’s becoming the foundation of modern revenue growth. AI can suggest who to talk to, workflows can prompt the best action, and engagement tools can maintain multichannel outreach in the background. The impact is real; as 83% of sales teams using AI reported revenue growth, compared to 66% of those without it.
And buyers feel the shift too. With 78% of organizations already using AI in at least one business function, faster responses, richer personalization, and consistent follow-through have become the baseline. If your stack can’t deliver that, someone else’s will.
Now, you must be wondering: why this blog, and why now? Because the tools have finally matured. 2025 brings a new wave of agentic AI systems that don’t just follow rules but actually plan, execute, and iterate toward a goal, almost like autonomous assistants moving deals forward. Nonetheless, there’s the catch: choosing the right platform still depends on your motion (inbound vs. outbound), your team size, and how tightly you need it to play with your CRM and data layer.
So, if you’re looking for automation software, simply relax & read on, to get some really great insights!
What is Sales Automation Software?
Sales automation software is a category of tools that removes repetitive, manual steps from the sales process, allowing reps to spend more time selling and less time on administrative tasks. It orchestrates tasks such as lead capture, enrichment, routing, follow-ups, meeting scheduling, data entry, pipeline updates, approvals, and renewals using rules and AI.
If you’re asking yourself: Where does it fit in your stack? Consider your “revenue stack” as three layers:
- System of record (CRM): Customer, deal, and activity data (e.g., HubSpot, Salesforce).
- System of action (Sales automation): Executes workflows and outreach, maintaining a clean CRM.
- System of insight: Analyzes calls/emails and forecasts revenue (e.g., Gong).
Many modern platforms blur these lines (e.g., all-in-one CRMs that include engagement and automation), but the goal remains the same: fewer manual steps and more consistent execution.
Now that you have a fundamental understanding of what sales automation entails, let’s get to the top 10 software worth trying!
The 10 Best Sales Automation Software in 2025
1. HubSpot Sales Hub
HubSpot Sales Hub remains a top choice in 2025 because it combines CRM, sales automation, and marketing alignment in a single ecosystem. Its tight integration with HubSpot Marketing Hub makes it especially valuable for teams that want one connected growth platform.
Best For: SMBs to mid-market companies looking for an all-in-one solution that scales without needing a patchwork of tools.
Key Features
- Automated email sequences & follow-ups.
- AI-powered lead scoring and deal insights.
- Meeting scheduler integrated with calendars.
- Playbooks & pipeline automation.
- Real-time email tracking and notifications.
- Deep integration with HubSpot’s Marketing & Service Hubs.
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Pricing
- Starter plan begins at $18/user/month.
- Professional and Enterprise plans add advanced automation, AI forecasting, and custom reporting.
Verdict: HubSpot Sales Hub is the best choice for teams that want CRM + sales automation under one roof, especially if marketing and sales need to work hand in hand. Its balance of usability and scalability makes it a strong contender for businesses in growth mode.
2. Salesforce Sales Cloud
Salesforce Sales Cloud remains the dominant force in the enterprise sales automation market in 2025. Known for its flexibility and deep ecosystem, it now comes supercharged with Einstein AI, giving sales teams predictive insights, automated deal scoring, and intelligent recommendations. For organizations with complex sales cycles and global operations, Salesforce remains the gold standard.
Best For: Enterprises and large organizations with complex, multi-stage sales processes that require advanced customization, governance, and integration with other enterprise systems.
Key Features
- Einstein AI for Predictive Lead and Opportunity Scoring.
- Automated workflows for approvals, routing, and task creation.
- Multi-channel engagement tools (email, calls, social).
- Configurable pipelines with custom objects & fields.
- Advanced forecasting and territory management.
- Integrates with thousands of apps on AppExchange.
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Pricing
- Plans start at $25/user/month (Essentials).
- Most automation features are in Professional ($75/user/month) and higher tiers.
- Enterprise and Unlimited plans offer advanced AI capabilities and customization options.
Verdict: Salesforce Sales Cloud is one of the top favorites for enterprises that need to automate at scale. While not the easiest or cheapest platform, its AI-powered forecasting and endless customization make it ideal for large sales teams with complex processes.
3. Zoho CRM
Zoho CRM has carved its niche as a budget-friendly yet feature-rich CRM with sales automation baked in. By 2025, it will have matured into a strong challenger for SMBs and mid-sized teams, thanks to its AI assistant “Zia” and flexible workflow automation. It’s particularly appealing to businesses that want automation without the hefty price tags of enterprise tools.
Best For: Small to mid-sized businesses that need affordable automation, solid CRM capabilities, and customization without enterprise-level costs.
Key Features
- Zia AI assistant for predictive lead scoring, sentiment analysis, and workflow suggestions.
- Workflow automation for lead assignment, deal updates, and follow-up reminders.
- Blueprint tool for visualizing and enforcing sales processes.
- Multi-channel communication (email, phone, live chat, social).
- Real-time notifications for prospect engagement.
- Integrations with the Zoho suite (Campaigns, Projects, Desk) and third-party apps.
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Pricing
- Standard plan starts at $14/user/month.
- The Professional ($23/user/month) and Enterprise tiers unlock AI, process management, and advanced automation features.
Verdict: Zoho CRM is the best value-for-money choice for teams on a budget that still want AI-driven automation and multi-channel sales capabilities. It won’t replace Salesforce in complexity, but it offers 80% of the functionality at a fraction of the cost.
4. Pipedrive
Pipedrive is a sales-focused CRM built around its iconic visual pipeline. It’s lightweight, intuitive, and ideal for teams that want to keep deals moving without getting bogged down in complexity. Over the years, Pipedrive has added solid automation capabilities, from workflow builders to email sequences, making it a strong choice for SMBs.
Best For: Small to mid-sized sales teams that want a simple, visual pipeline CRM with automation to streamline repetitive tasks.
Key Features
- Visual drag-and-drop sales pipeline.
- Workflow automation (e.g., auto-create deals, schedule activities, send follow-up emails).
- Smart Docs for proposals and e-signatures.
- AI-powered sales assistant for activity suggestions.
- Email sync and tracking with templates.
- Marketplace integrations (Zoom, Slack, Trello, etc.).
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Pricing
- Plans start at $12.50/user/month (Essential).
- Workflow automation is available from the Advanced plan ($24.90/user/month) and above.
Verdict: Pipedrive is the best lightweight automation CRM for teams that prioritize ease of use and visual deal tracking. It may not have enterprise-grade AI, but for growing teams, it strikes the perfect balance of simplicity and automation power.
5. Outreach.io
Outreach.io is a powerhouse in the sales engagement automation space. It’s built specifically for outbound sales teams that need to manage multi-channel cadences (email, LinkedIn, calls, SMS) at scale. In 2025, it continues to stand out with its AI-driven sequence optimization and deep analytics on rep performance and pipeline impact.
Best For: SDR/BDR teams and outbound-heavy organizations that want to maximize prospecting efficiency and ensure no lead slips through the cracks.
Key Features
- Automated cadences across email, calls, LinkedIn, and SMS.
- AI-driven sequence recommendations to improve open and reply rates.
- Conversation intelligence: call recording, transcription, and coaching.
- Pipeline and activity reporting with rep-level insights.
- Native integrations with Salesforce, HubSpot, and Dynamics 365.
- Advanced triggers (e.g., pause a cadence if the prospect books a meeting).
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Pricing: Custom pricing (typically $100–$160/user/month, depending on features).
Verdict: Outreach.io is the go-to platform for outbound sales teams that live and breathe prospecting. Its automation and analytics help SDR managers run tighter ships, while AI boosts rep performance in real time.
6. Salesloft
Salesloft is a leading sales engagement and automation platform, often compared to Outreach.io. While both excel at sequencing, Salesloft differentiates itself with a stronger focus on call automation, coaching, and deal management. In 2025, it’s widely used by revenue teams that want to unify outreach, conversations, and forecasting in one place.
Best For: Mid-sized to enterprise sales teams that want multi-channel cadences + integrated call automation and coaching.
Key Features
- Cadences for email, LinkedIn, calls, and SMS.
- Power Dialer & call recording with AI transcription.
- Conversation intelligence for rep coaching.
- Deal engagement scoring and pipeline insights.
- Native CRM integrations (Salesforce, HubSpot, Dynamics).
- Real-time rep performance dashboards.
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Pricing: Custom pricing (typically $75–$125/user/month depending on package).
Verdict: Salesloft is the ideal choice for teams that want more than just email automation. With its call automation, conversation AI, and deal insights, it’s a full sales execution platform developed for scaling outbound and managing complex sales cycles.
7. Apollo.io
Apollo.io has quickly become a favorite among sales teams thanks to its unique blend of prospecting databases and sales engagement automation. Unlike tools that require separate data providers, Apollo.io provides you with millions of verified contacts and companies directly within the platform, allowing you to run automated outreach sequences. By 2025, it will be one of the fastest-growing tools for SDRs.
Best For: SMBs and fast-growing startups that need both lead data and outreach automation in one cost-effective platform.
Key Features
- 275M+ contact database with filters for industry, role, location, etc.
- Automated multi-channel sequences (email, calls, LinkedIn).
- Real-time intent data and enrichment.
- AI writing assistant for personalized emails.
- Analytics on open, click, and reply rates.
- Integrations with Salesforce, HubSpot, and Slack.
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Pricing:
- Free plan available (limited credits).
- Paid plans start at $39/user/month.
- Advanced features and higher contact limits in Professional & Organization plans.
Verdict: Apollo.io is the best value platform for outbound teams that want lead data and automation in one place. Perfect for startups scaling outbound quickly without overspending.
8. Freshsales (by Freshworks)
Freshsales is part of the Freshworks suite and stands out as an affordable CRM with strong automation capabilities. By 2025, it will have matured into a full-fledged sales automation tool, utilizing Freddy AI to assist with lead scoring, email recommendations, and deal insights. It’s especially popular with startups and mid-sized businesses that want an intuitive, budget-friendly CRM.
Best For: Small to mid-sized businesses that need an AI-powered CRM + sales automation without the complexity or cost of enterprise systems.
Key Features:
- Freddy AI for predictive lead scoring and deal insights.
- Workflow automation for task creation, lead routing, and follow-ups.
- Built-in telephony with call logging and recording.
- Sales sequences for email and task reminders.
- 360° customer view combining email, chat, and call history.
- Integrations with Freshdesk, Slack, and Zapier.
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Pricing
- Plans start at $ 9 per user per month.
- Growth and Pro plans unlock AI and more automation features.
- Enterprise plan offers advanced customization and governance.
Verdict: Freshsales is the best affordable AI-driven sales automation tool for growing companies. It delivers a balance of CRM + automation without overcomplicating workflows, making it perfect for teams new to automation.
9. Monday Sales CRM
Born out of the popular project management tool Monday.com, Monday Sales CRM is developed for teams that want flexible, no-code sales automation. By 2025, it will have become a go-to for organizations that value customizable pipelines and cross-team collaboration. Its visual boards and automation recipes make it highly adaptable for both sales and revenue operations (RevOps) teams.
Best For: Collaborative teams and SMBs to mid-market companies that want a customizable, visual CRM + workflow automation without heavy IT support.
Key Features
- Drag-and-drop boards to manage pipelines and accounts.
- No-code automation recipes (e.g., “When a deal moves to Won, notify Finance”).
- Email sync and automations for follow-ups.
- Built-in dashboards for pipeline, revenue, and rep performance.
- Integrates seamlessly with Monday.com project management.
- Third-party integrations (Slack, Google Workspace, Outlook, Zoom).
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Pricing
- Starts at $12/user/month.
- Standard and Pro plans unlock more automation actions and dashboards.
- Enterprise offers higher governance and advanced security.
Verdict: Monday Sales CRM is the best option for teams that need collaboration + automation flexibility. If you already use Monday.com for project management, it’s a natural extension to streamline your sales process too.
10. Gong.io
Gong.io isn’t a traditional CRM or outreach platform; it’s a revenue intelligence and conversation automation tool. In 2025, it continues to stand out for its AI-driven analysis of sales calls, emails, and deals, helping teams understand what actually drives wins (and losses). By automating call transcriptions, deal insights, and coaching, Gong has become indispensable for revenue leaders seeking visibility across their entire pipeline.
Best For: Sales leaders, RevOps, and enterprise teams that want deep visibility into rep performance, buyer conversations, and deal health.
Key Features
- AI-powered call recording, transcription, and analysis.
- Conversation intelligence (talk ratios, keywords, competitor mentions).
- Deal warnings for stalled or at-risk opportunities.
- Pipeline inspection and forecasting dashboards.
- Coaching insights for reps (suggested skills, objection handling).
- Integrations with CRMs like Salesforce and HubSpot.
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Pricing: Custom pricing (typically starts at $100+/user/month, depending on seats and features).
Verdict: Gong.io is the gold standard for revenue intelligence. While it won’t replace your CRM or engagement platform, it’s the perfect complement, ensuring reps stay sharp, managers coach effectively, and leaders forecast with confidence.
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