Discovering the power of networking and personal branding with Nati!

Get to know important strategies that can help you leverage your business with INSIDEA’s Founder and CEO, Pratik Thakker.As technology continues to develop, the ways in which we use social media to network are constantly changing. In this conversation, we will explore the future of networking on social media. Discussing the best practices insights of approaching people and insight on content creation.You can watch the full episode on INSIDEA’s YouTube Channel as well as on Spotify.

Pratik

Welcome to SaaS Unlocked. Today on my show I have a very special guest, Nati Zaretsky. He is an 3D expert. When I say 3D what comes to my mind is Avatar movie and a lot of other animated movies. He’s also a LinkedIn influencer and content creator and very good friend of mine we recently met on LinkedIn. He is amazing at what he does. Created networking I must say so Nati very warm welcome to our to the show and would love to hear from you what you’re doing these days.

Nati Zaretsky

Thank you very much. And today I’m working as 3D artist on a certain company that are making a recreating augmented reality manuals, machines, devices and all that stuff. And I’m a pretty guy. I mean you know everything that we mentioned and all the software that’s including.

Pratik

The 3D stuff, when when it comes to 3D, maybe I wanna ask how did you? Like, you know, choose your profession. What inspired you to go in this thing? Maybe if somebody wants to like, you know, go in the direction. Maybe you can like..

Nati Zaretsky

I think that’s.. look, I mean something I’ve noticed when I studied the 3D, it’s an animation. It was on unlike most of the most of the other things. You know, the other professional stuff like, you know, lawyer or a computer science and all that stuff. If you don’t, you, you should. When you ask someone why, why do you learn Computer science ? So he we will tell you look I don’t love it but I don’t think it’s it’s fine I I know how to do anything that’s when in the animation and 3D as most of the times if someone learn it is very much in love it and that’s the same thing. I love animation 3D movies. I was a very little kid. I think I finished my first 3D movie. When I did was I think it was a bug life, life was either this one or Toy Story but I think it was bad life and from the moment I saw it I was like, I love it since I was a kid. I knew I was you know I wanted something in there.

Pratik

So, It’s been like, you know a lot of years that you’ve been doing. It requires a lot of creativity and passion to be like, you know, successful in this and all of us like you know at the end of the day I have that kind of passion, in order for us to like be successful as you are. You know, we bring in like thought leaders and who are experts in the field share what are the challenges came across while you were pursuing your career in let’s say 3D World.

Nati Zaretsky

I think first I think it’s, you know, it’s when you start it, it’s like, you know, you see other, you see all those so you know using the field and then you see the walks and it’s like man, I how can I, how can I have a diet? How can I, how can I do it? But I’m just started. But I will tell you that it’s something that’s very inspired me and still keep inspiring me. It’s um. And actually I wrote a post about it a few months ago and it’s and it went very viral. And there is a scene in the movie Harry Potter and the Order of the Phoenix. Where in this movie are we create? Have you seen this one?

Pratik

No, not yet!

Nati Zaretsky

Yet so in this movie how it creates an army like a a group of students that you want to teach them how to defend themselves, how to become a much stronger wizard. And they, you know they all students juniors, so he tells them. Every great Wizards in history start suddenly started out like nothing more than we are now students if they can do it, why not us. And I saw this movie years ago and I love this movie and it’s very I thought about it since I started the learning. So I started OK everyone started every great animation artist, really artist started as you know as soon as students. So if they can do it same, same, same goes for me.

Pratik

And what is the thing like you know practice or like learning from like your first or second design? Like it’s a jewel.

Nati Zaretsky

Man, I cannot look now at my design, can I? I mean, when I look now, I I think I created a few years ago. I’m like, whoa, whoa, what the hell?

Pratik

So just to give more standing to the audience, like the the show is based on SAS products, right? But you know in anything you do like which requires creativity or something you build, it’s a product, right? At the end of the day, whatever you design, there is a lot of hard work, creativity, failures that goes behind. Building such incredible piece of art. So moving on to our next QR also like content creator like my like I am. You are pretty consistent on LinkedIn with all of the contents that you share and you are great at networking. So I would love to learn from you like you know audience would love to learn they are a business owner or founders, innovators how they can leverage LinkedIn in order for them to create successful business out of there.

Nati Zaretsky

I think it’s about. We ain’t your own world on LinkedIn. I started on LinkedIn as a I enter LinkedIn and in order to find a job, my first job and I still have I still there and and I got it from LinkedIn because I just talked. I talked to people. I learned how to walk and then I just started I had a very big portfolio. So every week I posted some pretty free I created and but also I talked to people. I talked to people I had a conversation with people and eventually one of the people I talked to and he knows me and.

Nati Zaretsky

And he knows lots of people. So one day he called me and told me, hey what’s up? There is a doing an opening in in a startup campaign. I think it will suit you and I know one and I know someone always. So I would recommend you and that’s how I got It.

Pratik

Wow. So like you know power of networking that worked for you

Nati Zaretsky

Yeah, exactly.

Pratik

For you, definitely. What you would like emphasize in terms of content creation or maybe I also saw that you kind of go to this level, you take LinkedIn offline, you invite people for a coffee and then you meet them one-on-one. What is yeah here, what is something that we can learn?

Nati Zaretsky

First of all, today it’s like three to four people in a week to coffee. That’s that’s automated. I don’t have I don’t have to doing this honestly lots of people ask me how do you do it and I am not I don’t know I don’t know look it’s about first of all I’m very people guy. I like I love it. I like to meet people every kind of it’s great it’s cool. But the other thing is it started very small. It started you know once in a few months I met someone and then another one and then another one and then I started to post it. You on LinkedIn and and then it’s I know it’s open way higher scale become higher and today most of the times it’s I’m not the one who wanted the other people. I mean lots of my messages from people is when I’m going to want to meet me for coffee when I’m going to meet me and I really love it very much because most of the times it’s not that professional it’s I actually got very very good their friends from the very and very much even very much most of them a lot of them are geeks guys like me like movies and sci-fi and so so I got tons of. Sounds I can go I I got a friend for my dinner sometime. I’m going to a movie with I’m going to the city with him, for example.

Pratik

This is incredible. So who are like, you know, top influences that inspired you to start the journey? You know, everyone has his inspiration.

Nati Zaretsky

I can’t recall exactly what it was years ago by I can’t recall exactly because it was years ago and I was just, you know, I wasn’t influenced by someone particularly I because that’s the point is no, I haven’t seen anybody who. With this stuff. So I was like hey, there’s no video on LinkedIn, so let’s take advantage of I post my own 3D and and it will be very unique LinkedIn and that’s what I did. So I don’t think I had someone in particular.

Pratik

Wow and you can take my name, just kidding.

Nati Zaretsky

No, you want today, that’s for sure.

Pratik

This is great. So LinkedIn has been like you know created LinkedIn has been really great in terms of lead generation if you look at on the business perspective side. So although you are more into 3D, but you understand the game of LinkedIn very well, content creation and why it’s important meeting people offline that creates kind of trust and network exactly that can open doors for you in the business. So maybe if I want to ask you a bit more in detail like. What is something that Nati does or other people can do what you do to grow their business?

Nati Zaretsky

I think the most important thing is consistency and even if you post in one day in let it be the the day and not this week in Monday and next weekend, you know in Wednesday choose particular day and started with this day every week and then grow. But that’s I think that’s the number one thing you need to do because when I got for example today on Sunday. I got the a every Sunday and posting about in English about the box office of the movies movie economy. I love it and and I studied it only a few months ago when people went nuts about it, especially people in Israel which was very soft to me. But still every Monday morning I posted something about movies in April. Every Wednesday I’m posting my free stuff and the in between. In the other day I also everyday posting something like look who I met yesterday or if someone needed to find a job and posting about him so I but I built my own days and my own schedule and people. One day I got a message from someone and it’s on me. I know what is your what your schedule is and what. Ohh cool. I mean it’s not that hard I mean everybody can see it but yeah but for example a lot of the times I got some messages from people and they said they sent me they say to me man I most of the week I’m I’m waiting for Wednesday for your free up. Yeah because I created this Need for.

Pratik

So how long you been posting on LinkedIn?

Nati Zaretsky