HubSpot Knowledge Base

How to Create and Manage URL Redirects in HubSpot?

If your business’s revenue depends completely on your website’s performance, outdated URLs and broken links can have huge negative impacts. Whether you’re updating content or migrating to a new domain, the challenge of ensuring a smooth transition while maintaining SEO standards is real. Alongside this, effectively tracking your URLs is an integral part of managing a successful website. Don’t worry if you have no clue how to handle this challenge – because in this blog, I’ll tell you everything you need about URL redirects in HubSpot. What are URL Redirects? URL redirects in HubSpot happen when a URL redirects your domain’s visitors to a different web address. You can direct your domain name to any web page or website that is available online. This process uses status codes from the HTTP protocol to function. Why are URL Redirects in HubSpot Important? Redirects in HubSpot play a very important role for any professional or business owner: Increases and contributes to the user experience because your users are not redirected to broken links or duplicated content. Ensure better traffic from an outdated URL to a new one when the original URL is no longer in use. Transfers authority to a new page where

How to Best Leverage Invoices in HubSpot?

Have you ever found yourself buried under a mountain of invoices, struggling to keep track of payments, deadlines, and customer relationships? Nowadays, effective invoice management is not just a matter of convenience—it’s a critical component of financial stability and growth. Handling your invoices can make or break your cash flow, impact customer satisfaction, and ultimately shape your business’s success. But how can you ensure that your invoice management processes are efficient and strategic in the chaos of day-to-day operations? Here’s where your knowledge of invoices in HubSpot can help. In this blog, I’ll take you through the critical role of invoice management in business operations and explore how leveraging invoices in HubSpot can alleviate and propel your business toward success. How Can Your Business Benefit from Invoices in HubSpot? Using invoices in HubSpot can significantly enhance a business’s operational efficiency and customer engagement. Here’s how focusing on HubSpot’s invoicing capabilities can directly benefit businesses: Smooth Sales-Invoicing Flow HubSpot automatically converts sales quotes into invoices, directly connecting them to the sales pipeline. This eliminates manual data entry and mistakes, speeds up the billing process, and reduces the time and effort needed for administrative tasks. Improve Payment Experience Integrating invoicing with HubSpot’s CRM

How to Import Data into HubSpot: A Step-By-Step Guide

You’ve just set up HubSpot for your business to boost your marketing and sales. You and your team have prepared for weeks to learn how to use this new software. But then you realize there’s no data in HubSpot with which to work. You may have been managing your business with Excel or another CRM. Many businesses find the data import process to HubSpot challenging. It might seem like a big task with lots of steps and requirements. However, it’s important not to let this stop you. Having clean, accurate data in HubSpot is crucial for the success of your marketing and sales efforts. Importing your data into HubSpot is essential for using this powerful CRM. HubSpot’s tools make transferring your data fast and reliable, ensuring it’s ready for your team to use. In this blog, we will help you on how to smoothly import data into HubSpot, ensuring it’s clean and ready for your team to use, enabling you to concentrate on enhancing your marketing and sales efforts. Why Should You Import Data into HubSpot? Importing data into HubSpot is crucial for any business to streamline its operations and enhance its marketing and sales strategies. With HubSpot’s tools, you ensure

A Complete Guide to Creating Tracking URLs on HubSpot

You might be using many different ways to market online, like emails, ads on social media, or blogs. But how do you figure out which is actually getting people to visit your site? Knowing where your visitors are coming from and what they like is important, but this can be hard to figure out. You need to use the right tools and methods to deal with this challenge. This is where tracking URLs becomes very useful, especially on a powerful platform like HubSpot, which can help clear up confusion about where your traffic is coming from. In this blog, I will guide you through tackling this problem. I’ll show you how to create tracking URLs in HubSpot with easy, step-by-step instructions. This will help you set up and use these URLs correctly, so you can see where your website visitors are coming from and know how well your marketing methods work. What is a Tracking URL? A tracking URL is essentially a standard URL enhanced with added parameters. These parameters enable HubSpot to capture and store data about how visitors arrive at your website using this URL. This process involves saving the details contained within these parameters for further analysis. The

The Ultimate Guide to Master Calculated Properties in HubSpot

How to Create Calculated Properties in HubSpot?

Imagine running an e-commerce platform and integrating an e-commerce plugin that automatically records sales from your website as deals in HubSpot. Calculating a customer’s lifetime value, or the total number of transactions, becomes crucial for nurturing that relationship and maximizing their value to your business. Similarly, understanding the total lifetime donations from supporters for non-profits can significantly impact how you engage with and recognize your donors. In digital marketing and managing customer relationships, it’s really important to grasp how deep and valuable your interactions are with people or businesses. This insight helps you make smart choices and customize how you meet your customer’s needs more effectively. HubSpot’s calculated properties feature offers a powerful tool for businesses to mine valuable insights from their data, especially for those interested in tracking the number of deals associated with a specific contact or company or quantifying the revenue generated from a particular company. In this blog, we will explore everything about HubSpot calculated properties and how they can streamline your data analysis, enhance decision-making processes, and propel your business forward. What are Calculated Properties in HubSpot? Calculated properties in HubSpot are custom fields that perform calculations on other property values within your HubSpot database. These

How to Merge Contacts in HubSpot Effectively

Maintaining a clean and organized contact database in today’s fast-paced digital environment is crucial for any HubSpot business. However, duplicate contacts are a common hurdle. These duplicates can arise from various sources, such as manual entry mistakes, multiple imports, or repeated form submissions, leading to inefficiencies like miscommunication and an inaccurate view of customer interactions. Recognizing the importance of data cleanliness for effective customer relationship management, this blog post aims to guide you on how you can merge contacts in HubSpot. We’ll explore two straightforward methods to help you consolidate duplicate contacts, ensuring your database is accurate and efficient. Understanding How to Merge Contacts in HubSpot Merging contacts in HubSpot is a simple task designed to help you tidy up your database by merging two similar contact records into a single entry. This is especially useful when you find yourself with duplicate contacts for the same person, like two separate entries for a contact named John Doe. By merging contacts in HubSpot, you create one unified contact record that combines all the information and interactions from the original two. It’s crucial to remember that once you merge contacts in HubSpot, the action is irreversible. However, should the need arise, you can

Discover How HubSpot Deal Tags Can Transform Your Sales

In sales, it is crucial to stay ahead of the curve. As our businesses grow, our sales pipelines evolve into complex networks of prospects, negotiations, and deals. This complexity sometimes feels overwhelming, even for the most seasoned sales professionals. In fact, 45% of salespeople report feeling burdened by the sheer volume of tools and processes they need to manage. This brings us to an essential tool that can significantly manage this complexity: HubSpot deal tags. These tags are more than just labels; they’re a strategic tool designed to bring clarity and focus to your sales process. By allowing sales teams to identify and prioritize their deals quickly, HubSpot deal tags can dramatically reduce the time spent on less impactful activities, enhancing overall productivity. In this blog, I’ll share insights into what HubSpot deal tags are and how they can profoundly impact your sales efficiency. We’ll explore their benefits and discuss how they can be a revolutionary tool in your sales strategy, helping your team achieve remarkable productivity and success. What Are HubSpot Deal Tags? HubSpot Deal Tags offer a simple but powerful way for sales teams to categorize their deals using specific criteria. This feature makes identifying and tracking deals easier

A Complete Guide to the HubSpot Data Model

The HubSpot data model is an innovative and vital tool, particularly for B2B businesses. Its importance is underscored by its ability to streamline complex data processes and provide deep insights into customer interactions. This model is not just about data organization; it’s a strategic framework that enables businesses to navigate the complexities of B2B relationships, from lead generation to customer retention. By offering a clear, structured approach to data, HubSpot empowers businesses to make data-driven decisions, enhancing their marketing and sales efforts. Why is the HubSpot Data Model Important? The HubSpot data model is integral for several reasons: Streamlined Data Management: It efficiently organizes vast customer data, reducing complexities and making data accessible and manageable. This structure ensures quick retrieval and utilization of customer information. Enhanced Customer Insights: The model provides a comprehensive view of the customer journey, capturing every interaction. This leads to better customer-centric strategies and effective marketing approaches. Facilitated Decision Making: This service offers actionable insights from organized data for strategic marketing, sales, and customer service decisions. Improved Data Accuracy and Quality: By centralizing data storage, the model minimizes errors and inconsistencies in data, ensuring higher quality and reliability of the information used in decision-making processes. Efficient Sales

Using HubSpot Custom Properties for Efficient CRM

Understanding your customers is key to business success, so having a flexible CRM system is invaluable. That’s where HubSpot custom properties come into play. They offer a unique feature that allows you to tailor your CRM to fit your business like a glove. At its core, HubSpot provides an excellent foundation with its default properties. But when you start to use custom properties, you unlock a new level of personalization and efficiency. It’s about ensuring your sales, marketing, and customer service teams have what they need right when needed. The beauty of HubSpot custom properties lies in the ability to store additional information and how they enable your business to capture the nuances of your customer relationships and operational processes. In this blog, I’ll peel back the layers of HubSpot custom properties, offering insights into how they can enrich your CRM strategy without overwhelming you with complexity. What are Hubspot Custom Properties? HubSpot custom properties are user-defined fields in the HubSpot CRM platform that allow businesses to tailor their data collection and management to their specific needs. Unlike the default properties provided by HubSpot, which cover common data points like name, email address, and phone number, custom properties enable you to

Essential Steps for Merging Companies in HubSpot Successfully

Navigating the complexities of a growing business database can be daunting, especially when faced with the challenge of duplicate company records in your CRM system. HubSpot, a powerful tool for streamlining customer relationship management, offers a solution through its company merging feature. This process cleans your database and significantly improves data accuracy and operational efficiency. This comprehensive blog delves into the step-by-step process of effectively merging companies within HubSpot. Whether you’re looking to enhance data management, boost productivity, or simply maintain a clutter-free database, this blog provides the insights and practical tips you need to achieve a seamlessly organized CRM. Understanding the Need for Merging Companies in Your CRM Before diving into the process, it’s essential to understand why merging companies in your CRM is necessary. As businesses expand, they often acquire data from different channels, including inbound marketing, direct imports, and third-party integrations. This influx can lead to duplicate records, which can clutter your CRM and lead to inefficiencies. Merging companies helps maintain a streamlined, duplicate-free database, which is vital for accurate reporting and effective customer relationship management. The Benefits of Merging Companies in HubSpot Merging companies in HubSpot offers several significant benefits that can streamline your business processes, enhance

Exporting Contacts from HubSpot: A Complete Guide

Whether you’re a seasoned HubSpot user or new to this powerful CRM tool, understanding how to manage and export your contacts from HubSpot effectively is crucial. In the business world, having efficient access to your contact data can significantly streamline your marketing and sales efforts. With over 135,000 customers across more than 120 countries who use HubSpot to attract, engage, and delight their customers in day-to-day business, exporting contacts from HubSpot facilitates easier data management and enhances your ability to engage with customers through various marketing channels. In this blog, I’ll take you through the HubSpot contact management system, discuss the benefits of exporting your contacts, and provide a detailed, step-by-step guide to help you accomplish this task with ease. If you’re looking to back up your data, integrate it with other tools, or simply organize your contacts for targeted campaigns, mastering this skill will undoubtedly contribute to the efficiency and success of your business strategies. So, let’s get started on understanding how to maximize the potential of your CRM by learning how to expertly export your contacts from HubSpot. Understanding the Need for Exporting Contacts from HubSpot Exporting contacts from HubSpot is an essential activity for many organizations, serving

HubSpot Leads Scoring Best Practices for Business Growth

5 Hubspot Lead Scoring Best Practices

Imagine your business juggling many potential customers—eager buyers, casual browsers, and everything in between. How do you pinpoint which leads are worth pursuing in this bustling marketplace? This is where HubSpot lead scoring becomes invaluable. According to HubSpot, only 10 percent convert into customers, so you need a scalable way to get in touch with the right prospects quickly. HubSpot lead scoring helps businesses prioritize leads based on their likelihood to convert into sales. In our increasingly digital world, where customer journeys resemble a complex web rather than a straightforward path, mastering lead scoring is more crucial than ever. In this blog, we’ll delve into the essentials of HubSpot lead scoring. As a premier CRM platform, HubSpot offers extensive capabilities for tracking customer interactions and powerful marketing and sales tools. I will walk you through the key principles of lead scoring and demonstrate how to utilize HubSpot’s analytics to efficiently score leads, thereby revealing opportunities for revenue growth at various stages of the customer journey. What is Lead Scoring? Lead scoring is a method used by businesses to rank potential customers, or leads, based on their likelihood of buying a product or service. Giving each lead a scorecard is like adding