
How to Track Smart Content in HubSpot and Boost Your Marketing Success
A new visitor lands on your website for the first time, drawn in by a LinkedIn ad, browsing from a mobile device, looking for a quick solution. At the same time, a long-time customer returns from a desktop, accessing your site from a desktop, and is interested in exploring an upgrade. Should both visitors see the same content? Not. Smart content makes this personalized experience possible, but you’re missing out on critical insights without tracking. The challenge comes when businesses implement smart content without monitoring its performance. It’s like casting a wide net without checking what you’ve caught. Some segments might be completely overlooked, while others might not engage as expected. Tracking lets you see the impact, optimize in real time, and avoid missed opportunities. When you track smart content in HubSpot, it doesn’t just measure clicks and views—it offers a window into your audience’s behavior. It identifies what works and where to adjust, transforming engagement into real results. In this blog, I’ll guide you through the steps to track smart content in HubSpot, helping you refine your strategy and make data-driven decisions. Let’s explore how to get the most out of your smart content strategy. What is Smart Content