Copper Vs. HubSpot: Which One To Choose?

Copper vs HubSpot featured image of the blog

When it comes to picking the perfect customer relationship management (CRM) platform, it’s no small decision for businesses, big or small. 

That’s why we’re here to help you out! 

In this blog, we’re going to dive into two popular CRM solutions: Copper and HubSpot. 

These platforms come packed with features that can make your sales, marketing, and customer service processes a breeze.

As we delve into the details of the pricing structures, user-friendliness, automation and integration capabilities, we’ll provide you with the knowledge to make an informed decision that suits your business needs. 

Let’s navigate through the options to find the CRM platform that will propel your company towards success. 



When selecting a sales and marketing platform, pricing is important. Let’s compare Copper and HubSpot in terms of cost and features.




  • Copper provides various pricing options based on feature requirements.
  • Copper does not offer a free plan but does provide a free trial.
  • There are three paid pricing plans: Basic, Professional, and Business.
  • The Basic plan starts at $23/month billed annually and includes limited contacts, Google Workspace integration, and pipelines.
  • The Business plan offers additional features such as unlimited contacts, workflow automation, and email sequencing.



  • HubSpot offers multiple pricing plans for sales and marketing hubs to suit various needs and budgets.
  • The available plans are Starter, Professional, and Enterprise, with added features in the paid options.
  • Free plans include essential features like live chat, mobile app, email marketing, reporting, and analytics.
  • Paid plans begin at $50 per month (monthly billing) and offer advanced features such as custom branding, social media tools, and improved marketing automation.
  • Pricing is flexible, depending on the selected plan and desired features.



HubSpot and Copper both offer diverse pricing options to accommodate varying needs. However, HubSpot stands out by providing a comprehensive range of plans, including Starter, Professional, and Enterprise, while also offering a free plan with essential features. This allows businesses to choose a plan that aligns with their requirements and budget. While Copper may appeal to businesses with limited budgets but specific feature needs, HubSpot offers a broader array of features for those willing to invest more in their sales and marketing platform or those seeking essential features without any cost.


Ease Of Use

Ease of use is a critical factor when selecting a sales and marketing platform. Let’s compare Copper and HubSpot based on their ease of use to identify the key differences.



  • Intuitive interface: Copper offers a user-friendly interface that is easy to navigate and understand.
  • Quick setup: Setting up an account and getting started with Copper is relatively simple and requires minimal technical knowledge.
  • Streamlined workflow: The platform provides a smooth and organized workflow, allowing users to manage their tasks efficiently.
  • Limited learning curve: Users can quickly adapt to Copper’s features and functionalities without extensive training or assistance.



  • User-friendly interface: HubSpot offers a clean and intuitive interface, making it easy for users to navigate and find the tools they need.
  • Comprehensive onboarding: HubSpot provides extensive onboarding resources, including tutorials, documentation, and support, to help users get up to speed quickly.
  • Customizable dashboard: Users can personalize their dashboard in HubSpot, allowing them to arrange and access their most important features and metrics conveniently.
  • Extensive integrations: HubSpot integrates with a wide range of third-party apps and tools, enabling users to streamline their workflows and connect different systems easily.

Ease Of Use of HubSpot



While both Copper and HubSpot offer ease of use, HubSpot edges slightly ahead due to its comprehensive onboarding resources, customizable dashboard, and extensive integrations. These features contribute to a smoother user experience and provide users with more flexibility in managing their tasks and workflows.



Marketing automation is now essential for businesses to optimize their marketing efforts and achieve desired outcomes. Let us examine the main distinguishing factors between Copper and HubSpot regarding marketing automation.



  • Limited automation capabilities: Copper offers basic automation features primarily focused on task management and email reminders.
  • Workflow automation: Users can create simple automated workflows to streamline repetitive tasks and ensure consistent processes.



  • Advanced automation functionality: HubSpot provides a robust automation platform with a wide range of features, including lead nurturing, email marketing automation, and personalized workflows.
  • Visual workflow editor: HubSpot’s visual editor allows users to easily create and customize complex automation workflows without coding.
  • Intelligent automation suggestions: The platform suggests automation opportunities based on user behavior and engagement data, making it easier to optimize processes.



While Copper offers basic automation capabilities, HubSpot provides a more advanced and comprehensive automation platform. With its advanced functionality, visual workflow editor, and intelligent automation suggestions, HubSpot offers users a wider range of automation possibilities and greater flexibility in optimizing their sales and marketing processes.

Integration And Third-Party Apps

Let us compare Copper and HubSpot on the basis of integration and third party apps



  • Limited integration options: Copper has a more restricted set of integrations compared to HubSpot.
  • Integration with popular tools: It offers integrations with commonly used apps like G Suite, Slack, and Mailchimp.
  • Zapier integration: Copper supports integration with Zapier, allowing users to connect with a wider range of third-party apps.



  • Extensive integration options: HubSpot provides a vast ecosystem of integrations, covering a wide range of tools and applications.
  • Native integrations: HubSpot offers seamless integrations with popular tools such as Salesforce, Shopify, WordPress, and more.
  • HubSpot App Marketplace: It has a dedicated marketplace with a large selection of third-party apps and integrations, providing users with a comprehensive ecosystem of tools.



When it comes to integration and third-party apps, HubSpot has a clear advantage. With its extensive integration options, native integrations with popular tools, and a dedicated marketplace for third-party apps, HubSpot offers users a broader range of possibilities and flexibility in connecting and integrating their sales and marketing systems. While Copper’s integration with Google Workspace benefits organizations heavily reliant on Google tools, HubSpot’s extensive list of integrations provides more flexibility for businesses with diverse software requirements.


Which To Choose – HubSpot vs. Copper?

The choice between Copper and HubSpot has a significant impact on your business, as it hinges on your specific needs and budget.

 Copper offers an affordable and straightforward CRM solution that integrates seamlessly, catering to the requirements of small businesses. On the other hand, HubSpot provides a comprehensive suite of tools encompassing sales, marketing, and customer service, making it the perfect fit for larger businesses with intricate CRM demands. 

If automation and scalability are your top priorities, HubSpot emerges as the unequivocal superior option.

To ensure the best decision for your business, it is highly recommended to test the free trials or demos of both platforms, allowing you to assess their suitability firsthand.

Remember, the success of a CRM implementation depends not only on the platform itself but also on how well it aligns with your organization’s unique goals and processes.

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Jigar Thakker

Jigar Thakker is a HubSpot Certified Expert and CBO at INSIDEA. With over 7 years of expertise in digital marketing and automation, Jigar specializes in optimizing RevOps strategies, helping businesses unlock their full potential. A HubSpot Community Champion, he is proficient in all HubSpot solutions, including Sales, Marketing, Service, CMS, and Operations Hubs. Jigar is dedicated to transforming your RevOps into a revenue-generating powerhouse, leveraging HubSpot's unique capabilities to boost sales and marketing conversions.

Jigar Thakker is a HubSpot Certified Expert and CBO at INSIDEA. With over 7 years of expertise in digital marketing and automation, Jigar specializes in optimizing RevOps strategies, helping businesses unlock their full potential. A HubSpot Community Champion, he is proficient in all HubSpot solutions, including Sales, Marketing, Service, CMS, and Operations Hubs. Jigar is dedicated to transforming your RevOps into a revenue-generating powerhouse, leveraging HubSpot’s unique capabilities to boost sales and marketing conversions.