Launching a new website on HubSpot is exciting for any business. It promises a user-friendly platform rich with content management tools. Yet, simply existing online doesn’t guarantee visibility.
Over 90% of web pages receive no organic search traffic from Google. SEO, or search engine optimization, helps your website become visible to those searching for what you offer. Without it, your site might as well be invisible, hidden among countless others in the vast ocean of online content. By optimizing your website’s pages—from the keywords you choose to how your content is structured—you improve its visibility and increase the likelihood that visitors will engage with your site, turn into leads, and eventually become customers.w
This blog will explore why HubSpot websites need SEO, ensuring your site not only goes live but also attracts the traffic it deserves.
Is HubSpot the Right Platform for Your SEO Needs?
The short answer to this question is Yes
HubSpot supports effective search engine optimization.
HubSpot is designed with marketing at its core, which naturally includes a strong focus on SEO. The platform has various SEO tools integrated directly into its content management system (CMS), making it SEO-friendly and one of the top choices for any company that prioritizes SEO in its digital strategy.
Who should choose HubSpot?
HubSpot is made for you if your business is centered around marketing, SEO, and data analytics.
- It offers a suite of products that enhance marketing efforts and work seamlessly with the CMS, enhancing your ability to track, analyze, and optimize your content.
- Additionally, HubSpot simplifies digital logistics by hosting your website directly, making it an all-in-one solution for businesses looking to manage their website and marketing efforts under one roof.
- This integration streamlines processes, making it easier for businesses to maintain and scale their online presence efficiently.
Do New HubSpot Websites Need SEO?
You might be wondering whether new HubSpot websites need SEO; it’s essential to recognize that HubSpot is particularly well-suited for certain types of businesses and goals. If you find your needs align with any of the following scenarios, HubSpot’s SEO capabilities can be a significant asset to your new website:
✓SEO as a Priority: If improving your search engine visibility is a top priority, HubSpot’s integrated SEO tools can help you optimize your site.
✓Insightful Reporting: HubSpot provides ready-to-export, easy-to-understand analytics reports. This platform delivers if you value clear insights into how SEO efforts and organic traffic impact your revenue.
✓Comprehensive SEO and CRM Integration: Utilizing HubSpot CRM alongside its SEO tools can create a seamless data flow. This integration is invaluable for those who need detailed visibility into how SEO strategies directly affect business outcomes.
✓Inbound Marketing Focus: For businesses dedicated to running inbound marketing campaigns, HubSpot’s cohesive environment supports everything from content creation to lead conversion, leveraging SEO best practices to enhance each stage of your marketing funnel.
By choosing HubSpot, you’re not just setting up a website; you’re integrating a powerful tool suite to ensure your site is optimized, visible, and effective.
Why is SEO Essential for Your Website?
When building a website, overlooking Search Engine Optimization is like opening a store but forgetting to put up a sign. It’s crucial not just for visibility but for driving genuine business growth. SEO makes your site discoverable, engaging, and competitive in the crowded online marketplace. Here’s why prioritizing SEO can transform your website into a dynamic business asset.
1. Boost Visibility and Ranking
SEO puts your website in the spotlight on search engine results pages. A high ranking is vital because it enhances your site’s visibility, making it the first thing potential customers see when they search for relevant keywords. Remember, users rarely visit a spot on the second page of Google search results. Enhancing your SEO efforts ensures you stay on the first page, directly boosting your site’s visibility and visitor traffic.
2. Increase Traffic
Think of a high-ranking website as a prime billboard on the busiest highway. It’s visible to everyone, pulling in traffic without the recurring costs of paid ads. More visibility means more organic visitors, increasing opportunities to convert them into customers.
3. Enhance User Experience
SEO and user experience (UX) go hand in hand. A well-optimized website is also user-friendly, quick to load, and easy to navigate. It not only pleases your visitors but also search engines like Google, which prioritize UX in their rankings. A better user experience leads to longer visits, lower bounce rates, and higher rankings.
4. Establish Authority
In the digital world, authority equates to trust. A robust SEO strategy helps build your site’s authority, thereby increasing its credibility and reliability in the eyes of both search engines and users. High authority is directly proportional to higher rankings, which leads to more traffic and a stronger reputation in your industry.
How does HubSpot help improve your SEO?
HubSpot is not just a content management platform; it’s a powerhouse for boosting your website’s SEO. With its integrated tools designed for seamless content planning and optimization, HubSpot ensures that your marketing efforts are visible and effective. Let’s explore how HubSpot can transform your SEO strategy, making your site more discoverable and your content more compelling.
- SEO Recommendations Tool
HubSpot’s SEO Recommendations tool automatically audits your content hosted on the platform and provides tailored suggestions for enhancements. These could include adjustments to your URLs, tags, meta descriptions, and titles.
You can access this feature under the ‘Marketing’ tab, then ‘Planning and Strategy,’ and finally ‘SEO,’ where you’ll find actionable recommendations.
These insights help refine your content for better search engine rankings, ensuring that each piece you publish has the best chance to perform well.
- SEO Optimization Panel
HubSpot’s SEO Optimization Panel guides you in real-time while crafting content, such as a blog post, webpage, or landing page.
Located on the left side of the content editing screen, this panel offers suggestions on optimizing your content before it goes live.
If the content meets the SEO criteria, you’ll see a green tick; if not, recommendations for improvement will be displayed. This proactive approach ensures your content is optimized from the start, enhancing its visibility and effectiveness.
- Content Strategy Tool
The cornerstone of effective SEO is a well-planned content strategy, and HubSpot’s Content Strategy Tool is perfect for this task. It helps identify key topics and keywords central to your business and suggests how to structure your content around them.
Located under the ‘Marketing,’ ‘Planning and Strategy,’ and ‘SEO’ sections, this tool aids in creating and managing topic clusters and pillar pages, ensuring your content is comprehensive and focused.
These SEO tools embedded in the HubSpot CMS are essential for anyone serious about improving their website’s search engine rankings. By leveraging these features, you can ensure your website reaches its target audience and delivers content that engages and converts.
Top 5 SEO Strategies for New HubSpot Websites
So, you’ve just set up your new website on HubSpot, which is a great choice!
But remember, creating a website is just the beginning.
Optimizing your site for search engines is essential to making it truly work for you. Let’s walk through five best practices for making your HubSpot website functional and a powerful tool for attracting more traffic.
1. Utilize HubSpot’s SEO Recommendations
First, use HubSpot’s built-in SEO recommendations. These tailored suggestions can greatly enhance your page’s visibility. They cover everything from adding alt text to your images to optimizing your title tags and meta descriptions.
You can easily access these recommendations by clicking the Optimize button in the content editor sidebar for your pages or posts.
2. Monitor Page Engagement Metrics
SEO isn’t just about keywords and backlinks; it’s also about how engaging your content is. Metrics like bounce rate and time spent on the page are crucial indicators of user satisfaction. HubSpot conveniently displays these metrics, allowing you to gauge and improve the relevance and quality of your pages.
These metrics are under the Marketing tab, where you can select Website Pages, Landing Pages, or Blog.
3. Manage URL Redirects Efficiently
Redirecting old URLs to new pages as your website evolves would help. This is common when you delete outdated content or decide to update your site structure. Proper management of these redirects is vital to maintaining SEO health.
HubSpot makes this easy: navigate to Settings, then Website >Domains & URLs, and you’ll find the URL Redirects tab.
4. Develop Topic Clusters
Content is king in the world of SEO, and one effective strategy is to organize your content into topic clusters. This method involves creating a main ‘pillar’ page that provides a comprehensive overview of a topic linked to several related ‘cluster’ pages.
This not only helps in building subject authority but also boosts your SEO by keeping related content interconnected. HubSpot’s SEO tool can assist you in setting up your first topic cluster under the Topics tab.
5. Prioritize Website Accessibility
Lastly, ensure your site is accessible to everyone, including people with disabilities. This includes using clear color contrasts, making text accessible to screen readers, and avoiding keyword stuffing in image alt text. An accessible website broadens your audience and improves your site’s usability—a factor that search engines value highly.
By following these steps, you’ll optimize your HubSpot website for search engines and create a better experience for your visitors. So, get started on these practices and watch your site rank in search results!
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