LinkedIn is one of the most powerful places to learn real-time marketing.
But only if you’re following the right people.
94% of B2B marketers use LinkedIn for content distribution, making it the go-to platform for reaching decision-makers and sharing ideas that stick.
Marketing in 2025 is a different beast. Attention is fractured, algorithms are ruthless, and audiences are sharper than ever. And still, some people manage to break through, not with hacks or hype but with real insight and lasting impact.
They’re actively shaping the direction of marketing. They challenge outdated thinking. They educate. They lead teams, build brands, and spark conversations that move the industry forward. Most importantly, they show up with value again and again.
This blog features 30 standout LinkedIn marketing influencers making a real difference. From strategy and storytelling to demand gen and community building, each brings something distinct—and they’re generous enough to share it.
The Top 30 LinkedIn Marketing Influencers You Need to Follow in 2025
Here’s a look at 30 LinkedIn marketing influencers who are turning their experience into real-world advice you can apply right now.
1. Pratik Thakker
As Founder and CEO of INSIDEA, a full-service digital solutions partner, Pratik Thakker has helped 150+ brands across 15 countries grow faster and smarter through content marketing and lead generation, performance campaigns, and HubSpot management. What started as a small team has become a global operation of 100+ experts—and it’s still expanding.
Recognized as a leading LinkedIn Marketing Influencer, Pratik shares from the trenches. His content reflects the experience of someone who’s scaled companies, built cross-border teams, and turned brand-building into a growth engine. He blends personal storytelling with practical advice, which resonates equally with early-stage founders and seasoned professionals.
What makes his content stand out is the clarity and intent behind it. His focus on authenticity and execution has struck a chord with people trying to build something real.
His marketing philosophy is rooted in one thing: outcomes. It’s never been about chasing trends. For Pratik, marketing is about understanding people, building trust, and creating systems that drive growth. Over the years, he’s helped more than 1,000 businesses scale by solving real-world challenges—not with fluff but with proven frameworks.
He’s also earned recognition across multiple platforms. He’s a Times 40 Under 40 honoree, TEDx speaker (twice), investor, and was twice awarded by the Indian Achievers’ Forum. Under his leadership, INSIDEA has become the world’s #1 rated Diamond HubSpot Partner, reflecting the team’s deep expertise and high-impact delivery. He’s also been listed among the Top 100 Global LinkedIn Influencers by Taplio and is a certified HubSpot trainer.
2. Neil Patel
Neil Patel has done more to educate marketers than entire platforms. As co-founder of Neil Patel Digital, Crazy Egg, and Ubersuggest, he’s created tools and content that have helped millions figure out what works in SEO, content, and digital growth.
Neil is a standout LinkedIn marketing influencer in 2025 because of his consistency—he shows up, shares actual data, explains what it means, and gives people something helpful to do with it. While others post takes, Neil publishes tutorials, frameworks, and breakdowns that marketers of every level rely on to do their jobs better.
He’s not just well-followed—he’s widely respected. Forbes named him one of the top 10 marketers, and The Wall Street Journal called him a top influencer on the web. His blog is one of the most-read in the world. He’s also built a global audience through YouTube, podcasts, and LinkedIn, which treat his content like a marketing manual.
Neil’s real contribution lies in simplifying what used to feel technical or overwhelming. From SEO and conversion tactics to social algorithms and analytics, he breaks it down into steps people can use. Long before “personal brand” became a trend, Neil showed marketers how to build trust through consistency, clarity, and value.
Now, in 2025, his influence is baked into how marketers think. His posts on LinkedIn continue to rack up engagement, not because they’re flashy but because they’re helpful. He hasn’t just participated in the growth of digital marketing—he’s helped define it.
3. Anthony Blatner
Anthony Blatner is rewriting how B2B companies think about them. As co-founder of Speedwork Social, one of the leading agencies focused solely on LinkedIn advertising, Anthony has helped hundreds of businesses turn a notoriously complex ad platform into a consistent source of high-quality leads.
He stands out because he teaches what he knows—openly and clearly. His LinkedIn feed is a goldmine for marketers and founders trying to make sense of what’s worth paying for, what settings to avoid, and how to write ad copy that doesn’t feel like a SaaS brochure generator spat it out.
Anthony explains tactics without hype. He shares accurate results, real numbers, and actual experiments. He’s known for breaking down campaign performance, audience targeting, and tactically offering positioning without being overwhelming.
He was selected as a LinkedIn marketing influencer through LinkedIn’s 2025 global program, and his influence goes well beyond metrics. His content has made LinkedIn Ads more accessible for media buyers, sales teams, founders, and CMOs who are serious about using LinkedIn to drive the pipeline.
Thanks to his content, thousands of marketers have changed how they run LinkedIn campaigns. His willingness to teach the mechanics that most others keep behind a paywall is why he’s become one of the most trusted voices in B2B marketing.
4. Ann Handley
Ann Handley didn’t just help build content marketing—she helped give it a voice. As the chief content officer at MarketingProfs and the first person to hold that title anywhere, Ann has spent years teaching marketers that good content starts with good writing.
She’s a LinkedIn marketing influencer because her presence feels like equal parts mentor, editor, and creative partner. While most content advice gets lost in generalities, Ann’s writing is specific, sharp, and full of personality. Whether she riffs on seasonal trends or breaks down why a piece of content works, she always leaves readers thinking more clearly and writing boldly.
Her books, “Everybody Writes” and “Content Rules,” are staples on marketers’ shelves for good reason. They don’t just preach the importance of content—they show how to create it with empathy, humor, and utility. Ann’s influence has turned thousands of marketers into better communicators and more confident creators.
She’s also among the few marketing voices making LinkedIn feel more human. Her posts often feel like conversations, even when they’re packed with insight. She doesn’t just share writing tips—she shows what good writing looks like in action.
Ann’s influence in 2025 is as strong as ever because she’s always stayed true to one message: if you want to connect, you must write like a human. Marketers call her the GOAT of content for a reason—she’s made it her mission to remind the industry that the words we use still matter, maybe more than ever.
5. Richard van der Blom
Richard van der Blom doesn’t guess how LinkedIn works—he studies it. He’s the go-to expert for anyone serious about understanding how the platform’s algorithm behaves. As the founder of Just Connecting, he’s helped thousands of marketers stop relying on assumptions and start using LinkedIn based on data.
His LinkedIn algorithm report, now in its fifth edition, has become essential reading across the industry. At over 120 pages, the 2024 version breaks down what affects reach, what formats perform best, how timing impacts visibility, and what shifts in the platform mean for content strategy. The depth of insight in that report alone would earn most people a full-time reputation—Richard keeps delivering more.
As a LinkedIn marketing influencer, his contribution is clear: he gives marketers clarity in a space entirely of guesswork. His webinars on social selling are regularly sold out. His consulting work has shaped how Fortune 500 companies structure their LinkedIn content, sales outreach, and visibility strategies.
What makes Richard’s influence so unique is how quietly foundational it is. People worldwide reference his research when they post on LinkedIn, adjust their formats, or build content calendars. He’s become the behind-the-scenes voice driving smarter decisions on the platform.
In 2025, any marketer serious about LinkedIn will have encountered his work—whether they know it or not. That makes Richard one of the most impactful LinkedIn marketing influencers shaping today’s platform.
6. Chris Donnelly
Chris Donnelly has built a strong following by discussing what matters to founders, operators, and ambitious professionals. As an entrepreneur, keynote speaker, and author, he shares grounded advice on topics that often get overlooked, like managing your time, setting work boundaries, negotiating your salary, and building habits that support long-term growth.
He’s recognized as a LinkedIn Marketing Influencer in 2025 thanks to his consistent, no-fluff content that blends personal experience with tools that help others succeed. His posts often highlight startup lessons, scale-up challenges, and navigating leadership without burning out. You’ll also find practical resources—cheat sheets, course recs, TED Talks—that make his advice actionable, not abstract.
Chris focuses heavily on workplace culture, resilience, and the mindset behind real productivity. His content isn’t about theory—it’s rooted in real business growth, paired with a personal touch that makes it easy to connect. Whether reflecting on a challenging moment as a founder or breaking down a framework for setting goals, he brings an authenticity that resonates.
People trust his voice because it’s steady, honest, and valuable.
7. Shama Hyder
Shama Hyder has been shaping how brands communicate online since long before social media was taken seriously in boardrooms. As the Founder and CEO of Zen Media, she built one of the most respected B2B digital PR and marketing firms by helping companies move faster and think sharper in a changing digital world.
Her early work positioned her as one of the first to connect social media with tangible business outcomes. That foresight earned her recognition from Entrepreneur, which called her the “Zen Master of Marketing,” and Fast Company, which named her the “Millennial Master of the Universe.” She’s also been honored at the White House and the United Nations as one of the top 100 young entrepreneurs globally.
Her impact as a LinkedIn marketing influencer comes from how she blends future-focused thinking with immediate, practical insight. On LinkedIn, Shama writes about AI, consumer shifts, influencer strategy, and how to run digital campaigns that don’t just follow trends—they help define them. Her informative and energizing content makes it easier for marketing teams to adapt without losing focus.
Her book, “The Zen of Social Media Marketing,” has become a resource for thousands of professionals trying to understand how social media fits into the marketing mix. That mix of education, execution, and long-term relevance has made her voice one of the most respected in the space.
With nearly two decades of leadership behind her and a reputation for building a global agency from the ground up, she continues to influence how marketers think, experiment, and lead.
8. Katie Martell
Katie Martell doesn’t just create marketing content—she challenges the industry to improve. Known as an “unapologetic marketing truth-teller,” she’s built a reputation for calling out spin, pushing for transparency, and urging brands to stop hiding behind empty messages.
She’s been named a LinkedIn top voice in marketing three times and continues to use her platform to question how marketing intersects with culture, truth, and ethics. Her content isn’t about tactics—it’s about responsibility. Whether talking about performative branding, inflated promises, or social movements co-opted by campaigns, Katie makes sure marketers think before they publish.
As a LinkedIn marketing influencer, her posts stand out because they’re fearless. They ask hard questions without preaching and balance critique and clarity. She’s also a sought-after speaker and emcee, known for sharp commentary on topics many marketers shy away from—especially regarding “woke-washing” and brand activism.
Her book, “Trust Me, B2B,” speaks directly to the credibility gap in marketing. It reflects the same themes she explores online: how trust is earned, not claimed, and how audiences see through insincerity faster than ever.
With more than 100,000 followers and a steady stream of featured work in outlets like BBC, Forbes, and Adweek, she’s not just part of the industry—she’s shaping the conscience of it.
9. Thy (String) Nguyen
String Nguyen was ahead of the curve regarding video on LinkedIn. While most creators were still posting static updates, she experimented with vlogs, live streams, and short-form video content designed specifically for a professional audience. That early experimentation helped shift how the platform was used—and what people believed it could do.
Known as “String” to her audience, she became one of LinkedIn’s first video content standouts and was named a LinkedIn Top Voice. She went on to join LinkedIn’s official influencer program. She founded her video content consultancy, advising brands and individuals on bringing more energy and originality to business content.
What makes her work as a LinkedIn Marketing Influencer so valuable is that it breaks the mold. Her style is informal but thoughtful. Her posts offer practical advice on content creation—especially video—and she often encourages creators to focus less on going viral and more on building a tight, engaged community. “String’s tribe,” as her followers call it, is built on connection and consistency, not polish or performance.
She’s also been recognized for her innovative use of LinkedIn Live, winning awards and pushing the format forward at a time when few marketers had even considered using live video on the platform.
String helped make the video part of the platform’s culture. Her approach has inspired thousands of marketers to hit records, show up as themselves, and use content to create genuine relationships.
10. Ryan Holmes
Ryan Holmes has spent the last two decades showing what’s possible when entrepreneurship, technology, and social media intersect with intent. Best known as the founder and former CEO of Hootsuite, he helped build one of the world’s most widely used social media management platforms, with over 18 million users and a significant footprint in enterprise marketing.
He’s also been an active LinkedIn marketing influencer, sharing thoughtful commentary on entrepreneurship, leadership, and digital innovation. His writing focuses on real lessons—what it takes to build a business, how to lead through change, and how to use technology to help teams grow.
Ryan’s journey started in a small Canadian town with no electricity. It led to the launch of multiple businesses—from a paintball field and pizza shop to a globally recognized tech brand. That perspective shows up in everything he shares. Whether it’s a note on managing teams, building culture, or reflecting on the pace of change in social media, his content blends humility with insight.
He’s also the founder of the League of Innovators, a nonprofit that helps young entrepreneurs move from idea to action. Through tools like Oristand and platforms like Kern, he continues experimenting, building, and supporting new tech thinking.
Ryan’s influence remains strong—not just because of what he’s built but also because of how openly he continues to share the lessons behind it. His presence on LinkedIn gives marketers, founders, and future leaders a steady stream of practical advice rooted in experience.
11. Justin Welsh
Justin Welsh didn’t scale a business by building a team—he built an audience. As a former SaaS executive turned solopreneur, he’s become one of LinkedIn’s most visible and respected creators. He has an audience of over 650,000 followers and a business that exceeded seven revenue figures through content alone.
His model is simple but far from straightforward: publish consistently, teach what you know, and build trust through transparency. That approach has helped over 100,000 solopreneurs and creators learn how to grow their businesses through organic content on LinkedIn—without relying on paid ads or complex funnels.
His specific and actionable content is Justin’s strength as a LinkedIn marketing influencer. He shares practical frameworks for writing posts, building an offer, and staying consistent. His concept of “zero-click content”—writing posts that deliver complete value without linking out—has changed how marketers think about engagement on the platform.
What makes Justin’s influence different is how relatable his story is. He built a business with no team, cold outreach, or paid promotions—just content delivered daily that helps people solve real problems. That clarity and consistency built his reputation—and why marketers, consultants, and founders now look to him as a blueprint for building influence without scale.
12. Gary Vaynerchuk
Gary Vaynerchuk has built one of the most influential personal brands in marketing—by showing up daily with content that pushes people to act. As chairman of VaynerX and CEO of VaynerMedia, he runs a global agency that continues to post, speak, and create across every central platform, including LinkedIn, where he has more than 5.7 million followers.
He’s a LinkedIn marketing influencer not just because of scale but also because of consistency. Gary’s been advocating for content repurposing, social-first thinking, and documenting over perfection long before it became industry standard. His frameworks for building brands through volume—without burning out audience attention—have become go-to models for marketers worldwide.
His posts touch on everything from entrepreneurship and personal branding to attention economics and long-term thinking. He also makes space for fast-moving trends, offering commentary on NFTs, AI tools, and creator monetization—always with a practical lens on how people can use the moment, not just watch it.
Outside of LinkedIn, Gary is a five-time New York Times bestselling author, host of one of the most listened-to marketing podcasts, and creator of VeeFriends, an NFT project that blended brand building with blockchain utility. He was also an early investor in Facebook, Twitter, and Uber—proof that his eye for what’s coming next is backed by execution.
13. Amélie Ebongué
Amélie Ebongué brings global insight and cultural depth to social media marketing. As an international brand leader, author, and speaker, she’s made her name by showing that marketing doesn’t just sell—it shapes how people connect, feel represented, and build trust.
She’s been selected as one of LinkedIn’s top 30 marketing influencers for 2025. She is the author of the popular newsletter “From Social Media Manager to Chief Marketing Officer,” where she shares career insights, brand-building lessons, and guidance for marketers looking to grow their influence and confidence.
Amélie’s contribution as a LinkedIn marketing influencer stands out because she brings substance to topics that often get reduced to slogans. She writes and speaks about inclusion, cultural fluency, and how brands can engage audiences with more honesty and empathy. Her perspective is rooted in experience—years of building global campaigns and mentoring marketers across continents.
She’s also been recognized beyond LinkedIn, serving as a jury member for the 2024 Cannes Lions, one of the most respected global awards in advertising. Her voice carries weight because she’s visible and consistently brings important, sometimes uncomfortable, conversations to the surface—especially around representation and purpose in branding.
After more than eight years of growing her presence on the platform, Amélie has built a community that spans industries and borders. Marketers follow her because she gives them something tangible to think about—how to lead with clarity, build a career with meaning, and create content that reflects the world it reaches.
14. Jon Evans
Jon Evans has become a trusted source for marketers tired of hype and ready for clarity. As Chief Marketing Officer at System1, a company focused on advertising effectiveness, and a former senior marketer in the FMCG world, he brings decades of brand and business experience into every post.
Known for his honest, data-backed opinions, Jon doesn’t shy away from pointing out where marketing dollars are wasted. He focuses on what drives results—creative that sticks, mental availability, and long-term brand building. He’s helped bring the thinking of Binet & Field and Byron Sharp to a broader audience, translating research-heavy insights into practical advice that marketers can apply immediately.
He’s been named a LinkedIn Influential Marketer for 2025, and it’s easy to see why. His content consistently challenges popular trends and pushes for a return to fundamentals. He keeps his voice grounded and direct, whether writing about effectiveness, brand planning, or the actual cost of chasing the latest trend.
Jon is also a columnist for Marketing Week and a frequent guest on marketing podcasts. His sharp, no-nonsense commentary has made him a go-to expert on brand building that doesn’t just look good—it works.
His presence on LinkedIn cuts through because it’s rooted in results. In a space full of noise, Jon’s posts offer a steady reminder of what matters: creativity that resonates, consistency that builds memory, and measurement that reflects real impact.
15. Kathleen Booth
Kathleen Booth has spent her career helping B2B companies move from confusion to clarity. As the former VP of Marketing at Pavilion and the host of the long-running Inbound Success podcast, she’s built a reputation for making marketing practical—and helping others do the same.
She’ll be recognized as a LinkedIn marketing influencer in 2025, reflecting the way her content consistently helps marketers build effective demand engines. Her experience spans early-stage startups to scaled teams, and she shares advice rooted in first-hand results—not recycled templates.
Her podcast features honest conversations with marketers in the field, and her LinkedIn posts follow the same pattern. She shares what’s worked, where things went off track, and how to adjust without overcomplicating the process. The focus is always on action and accountability.
Kathleen is also a regular speaker and mentor in marketing communities, especially for professionals looking to improve inbound programs, strengthen content, and drive revenue with fewer guesswork loops. Her approach is grounded, clear, and built for execution.
16. Christine Alemany
Christine Alemany has built a reputation around something that’s often overlooked in high-growth marketing: trust. As CEO of Trailblaze Marketing, she helps companies grow without burning bridges with customers, teams, or reputations.
She’s been featured in Forbes, Harvard Business Review, and Ad Age, sharing her thoughts on how long-term brand value and short-term performance don’t have to work against each other. Her content on LinkedIn reflects that same mindset—practical advice on how to drive results while building something sustainable. That clarity earned her a place in LinkedIn’s 2025 Global Marketing Influencers cohort.
Christine is known for a framework that balances aggressive growth with brand equity. Her message is simple: Marketing without trust doesn’t last. She’s delivered keynotes to thousands of marketers on that exact topic—breaking down how to scale without sacrificing credibility.
Her influence stands out because it addresses a growing need. As brands face more scrutiny and higher expectations, Christine gives marketers the resources to lead transparently and consistently. Her posts speak directly to leaders trying to grow fast without compromising values.
17. Brendan Gahan
Brendan Gahan has spent more than a decade helping brands understand what influence means and how to use it with purpose. As the Chief Innovation Officer at Mekanism and a trusted voice in creator marketing, he’s built his name around understanding internet culture and translating that into results for brands.
As one of the most notable LinkedIn marketing influencers, Brendan is recognized for consistently clarifying the creator economy, influencer strategy, and how social platforms shape brand visibility. He doesn’t just talk about trends—he explains how to evaluate them, test them, and decide what’s worth pursuing.
His content stands out for its honesty and perspective. He often posts breakdowns of successful creator partnerships, industry shifts, and the long-term value of earned influence. His work has helped legacy brands and startups rethink how they collaborate with creators—moving past vanity metrics and into partnerships that build equity.
Brendan is also known for championing thoughtful content in a volume-impressed space. His insights have been featured in Adweek, Forbes, and Business Insider, and his presence on LinkedIn has become a go-to for marketers trying to keep up without getting distracted.
In 2025, Brendan’s voice carries weight because he brings patience and precision to a space that often rewards shortcuts. Marketers follow him to stay grounded, make smarter decisions, and understand where creator marketing fits the bigger picture.
18. Dee Poku Spalding
Dee Poku has built her career around one clear idea: marketing is more powerful when it reflects the communities it serves. As the founder of WIE Network (Women Inspiration & Enterprise) and The Other Festival, she’s created platforms that connect women entrepreneurs, elevate diverse voices, and reframe what success looks like in this industry.
She’s been recognized as the LinkedIn marketing influencer whose work exemplifies how purpose-driven leadership translates into long-term brand relevance. Dee works closely with Fortune 500 brands to shape cause-driven campaigns that don’t just align with values—they lead with them.
Her content blends marketing insights with community-building lessons. Whether she spotlights underrepresented founders or calls attention to bias in branding, she speaks to marketers who want their work to create more than revenue. She offers a clear and consistent message: inclusion isn’t a trend—it’s a responsibility.
Dee’s influence goes further than the advice. She’s helped shift the marketing conversation toward impact, equity, and cultural leadership. The communities she’s built have become spaces for ideas, mentorship, and collaboration across industries and geographies.
19. Laura Erdem
Laura Erdem has become one of the most trusted voices in B2B growth marketing—not just because she understands attribution but also because she knows how to explain it without losing people. As a core part of the team at Dreamdata, a B2B revenue attribution platform, she’s helped shift how marketers think about connecting campaigns to actual sales outcomes.
She’s been named one of the top LinkedIn creators in Europe. She is recognized as a LinkedIn marketing influencer for her practical, consistent, and refreshingly clear approach to one of marketing’s most confusing challenges: proving what works.
Laura breaks down attribution models, pipeline metrics, and growth frameworks in a way that feels more like a conversation than a tutorial. Her videos and posts don’t just inform—they bring real scenarios from her work and make B2B content feel approachable. That ability to teach without lecturing has earned her a following well outside the analytics crowd.
What also stands out is how she’s made B2B marketing content more human. She’s added personality to a jargon-dominated space through her videos and firsthand storytelling. The result is higher engagement, wider influence, and a reputation for being sharp and relatable.
20. Marisa Lather
Marisa Lather is one of those marketers who makes complex ideas easy to understand—and fun to follow. Recognized as a Top 50 MarTech Influencer and named a LinkedIn Marketing Influencer for her consistent, engaging presence, she’s earned a loyal following by showing how creativity and clarity still win in a crowded space.
She’s known for turning technical marketing topics into connective content. Whether breaking down martech trends or sharing her popular “Tip Tuesday” series, Marisa brings a human voice to a field that often overcomplicates the message. Her LinkedIn posts strike a balance between useful and approachable—one of the reasons her content usually goes viral.
In addition to her daily presence on the platform, Marisa has been a LinkedIn Learning instructor and regularly mentors early-career marketers on everything from personal branding to content strategy. She leads with generosity, which is a big part of why her influence keeps growing.
Marisa’s recognition isn’t just about content volume but impact. She brings energy to B2B marketing and proves creativity matters even in highly technical roles. Her work helps marketers stay informed, feel more confident in their tech stack, and build their voice.
Her consistent presence and willingness to teach continue to make her one of LinkedIn’s most admired and trusted marketing voices.
21. Drew Neisser
Drew Neisser is a name most B2B CMOs already know—for good reason. As the founder of Renegade Marketing and CMO Huddles, he’s spent years helping marketing leaders cut through noise, align their teams, and build lasting brands.
He’s been recognized as a LinkedIn marketing influencer for his ongoing work guiding marketing executives with experience and empathy. His content speaks directly to decision-makers, offering honest takes on leadership, team culture, messaging, and scaling with purpose.
Drew is also the author of two well-known marketing books and the Renegade Marketers Unite podcast host, where he interviews senior marketers from some of the world’s top companies. His questions go deeper than surface-level wins—he digs into the hard parts of leading marketing inside complex businesses.
What makes his voice stand out is consistency and clarity. Drew doesn’t chase trends—he brings a grounded, tested perspective that’s helped hundreds of CMOs move from chaos to control. His LinkedIn content often highlights real lessons learned from CMO Huddles, giving his audience a steady stream of practical and peer-informed insights.
22. A.J. Wilcox
A.J. Wilcox has been leading the conversation around LinkedIn Ads long before most marketers knew how powerful the platform could be. As the founder of B2Linked, he’s built an agency specializing exclusively in helping B2B brands unlock actual performance through paid campaigns on LinkedIn.
He’s widely regarded as the top LinkedIn Ads expert in the industry. With ad budgets under his management stretching into the tens of millions, A.J. has helped develop the playbooks that many growth teams now use. His hands-on knowledge of LinkedIn’s ad algorithm, targeting capabilities, and ROI optimization isn’t theory—it’s based on years of experimentation and direct results.
As a LinkedIn Marketing Influencer, A.J. has turned that expertise into education. Through his podcast, The LinkedIn Ads Show, countless webinars, and live sessions, he’s helped thousands of marketers become more confident and effective in their approach to paid social. He’s earned a loyal following for what he knows and how generously he shares it.
What makes A.J. different is the energy he brings to what could easily be a dry subject. He calls himself a “LinkedIn Ads Fanatic,” and it shows. Whether breaking down bidding strategies or debunking myths about ad performance, his content always brings clarity—and often, a sense of humor.
23. Christoph Pietsch
Christoph Pietsch has built his reputation by doing what few marketers manage well: combining creative instinct with data fluency. As the Chief Marketing Officer of one of Germany’s leading advertising agencies, and the youngest to ever hold that role, he’s helped shape the future of brand marketing while staying deeply connected to the craft.
He’s been recognized as a LinkedIn marketing influencer, thanks to years of sharing clear, forward-looking insights on the evolution of advertising. His content spans German and English, and he uses that bilingual reach to connect with creatives, strategists, and marketers across industries.
Christoph’s posts regularly give a behind-the-scenes look at standout ad campaigns and explore how AI, analytics, and technology are reshaping what it means to be creative. He’s been a strong advocate for using data to inform—not replace—great ideas, often showing how tools like AI can enhance the briefing process rather than dilute originality.
As a jury member for major European marketing awards, he also brings a sharp eye for what works across different markets. His perspective balances agency leadership with accurate execution, which is why creative directors and performance marketers follow his content closely.
Christoph is widely viewed as a bridge between classic brand storytelling and the realities of modern marketing. His voice helps teams rethink how to stay creative and accountable, earning him recognition as one of the most influential thinkers shaping advertising today.
24. Seth Godin
Seth Godin isn’t just a marketing expert—he’s a marketing philosopher. With 21 bestselling books, a blog that’s been running daily for years, and a legacy of shifting how brands think about communication, Seth’s influence on the world of marketing is foundational.
He introduced the world to “permission marketing,” urging brands to move away from interruption and toward trust. That thinking changed the game—and it’s now standard practice in customer engagement. From Purple Cow to Linchpin, his work has pushed marketers to ask harder questions, be more remarkable, and care more about the people they serve.
Seth’s consistency in shaping honest conversations makes him a LinkedIn Marketing Influencer. He doesn’t rely on flashy tactics. Instead, he makes people think—with clarity, honesty, and urgency. Whether he’s explaining why mediocre marketing fails or being “remarkable” matters, his content always hits a nerve with professionals trying to do better work.
He’s also an entrepreneur—the founder of Yoyodyne, Squidoo, and the altMBA. Through books, blogs, talks, and workshops, he’s helped companies like Amazon and Nordstrom build smarter strategies and mentored thousands of marketers.
In 2025, his relevance remains unmatched because his principles are timeless. He reminds us that marketing, at its core, is about generosity, connection, and making things better. That’s the kind of influence that earns respect—and a place on any serious marketer’s follow list.
25. Jason Miller
Jason Miller has significantly influenced how B2B marketing communicates—and it shows in some of the industry’s most widely respected content programs. As the former Global Content Marketing Leader at LinkedIn and Microsoft, he played a central role in shaping how companies built and distributed marketing content at scale.
At LinkedIn, Jason helped set the tone for what modern B2B content could look like—clear, confident, and more relatable. His work led to the company’s most effective marketing campaigns, influencing execution and how the brand spoke to its audience. His book, Welcome to the Funnel, remains a go-to resource for marketers looking to create content with purpose and structure.
He’s earned his place as a respected LinkedIn marketing influencer by consistently sharing behind-the-scenes insights into campaign planning, content development, and messaging. His posts provide practical takeaways for marketers who want to improve output and the thinking behind it.
Jason has been one of the most vocal advocates for content that reflects a brand’s personality without sacrificing clarity or credibility. His influence is visible in the shift toward more honest, engaging B2B communication over the past decade.
His voice will continue to carry weight in 2025. Marketers still look to him for guidance on breaking out of generic messaging and building content strategies that connect with people. He’s helped change what B2B content looks and sounds like, and that impact is still being felt today.
26. Ryan Holmes
Ryan Holmes has spent the last two decades showing what’s possible when entrepreneurship, technology, and social media intersect with intent. Best known as the founder and former CEO of Hootsuite, he helped build one of the world’s most widely used social media management platforms, with over 18 million users and a significant footprint in enterprise marketing.
He’s also been an active LinkedIn marketing influencer, sharing thoughtful commentary on entrepreneurship, leadership, and digital innovation. His writing focuses on real lessons—what it takes to build a business, how to lead through change, and how to use technology to help teams grow.
Ryan’s journey started in a small Canadian town with no electricity. It led to the launch of multiple businesses—from a paintball field and pizza shop to a globally recognized tech brand. That perspective shows up in everything he shares. Whether it’s a note on managing teams, building culture, or reflecting on the pace of change in social media, his content blends humility with insight.
He’s also the founder of the League of Innovators, a nonprofit that helps young entrepreneurs move from idea to action. Through tools like Oristand and platforms like Kern, he continues experimenting, building, and supporting new tech thinking.
Ryan’s influence remains strong—not just because of what he’s built but also because of how openly he continues to share the lessons behind it. His presence on LinkedIn gives marketers, founders, and future leaders a steady stream of practical advice rooted in experience.
27. Mayur Gupta
Mayur Gupta brings a rare combination to marketing leadership: deep technical fluency and a sharp creative mindset. Now serving as Chief Marketing Officer at Kraken, and with previous roles at Spotify and Freshly, he’s built a career connecting growth to meaning—and brand to measurable outcomes.
He began his journey as an engineer, which explains his fluency in systems, MarTech, and AI. But what sets him apart is how he pairs that background with a strong belief in marketing as a driver of long-term value. Mayur doesn’t just talk about performance metrics—he talks about trust, consistency, and how to earn attention instead of buying it.
His recognition as one of Forbes’ Top 50 Most Influential CMOs reflects the scale of his impact. On LinkedIn, that influence comes through clearly. His posts tackle subjects like personalization through AI, how to make marketing automation more human, and how to balance short-term growth targets with accurate brand equity. The thinking is sharp but always grounded in practice.
As a LinkedIn marketing influencer, he stands out for bringing substance to subjects that often get oversimplified. Marketers turn to his insights to understand how creativity and data work together—especially in sectors like crypto, where the rules are still being written.
Mayur’s work continues to shape how marketing leaders think about scale, efficiency, and authenticity. He’s one of the few voices breaking down complex ideas without jargon, making his voice essential.
Tom is primarily known for showing how ABM and demand gen evolve across different environments. He doesn’t just promote frameworks—he shows how to adapt them with sensitivity and awareness. For brands looking to scale internationally, his insights have become essential reading.
Tom will continue to be one of the most valuable voices in international B2B. He’s helped countless teams confidently explore cultural differences, and his influence will grow as more companies go global.
28. Pam Moore
Pam Moore brings depth to digital marketing from years in the field—building, teaching, and scaling. As the co-founder and CEO of Marketing Nutz, she’s helped brands—from scrappy startups to enterprise players—build stronger communities, scale awareness, and turn content into business growth.
Recognized as a LinkedIn marketing influencer, Pam consistently shares clear, experience-backed advice on social media marketing, branding, ROI, and digital strategy. Her tone is direct and grounded, built around one mission: helping marketers cut waste and focus on what moves the needle.
With more than 15 years of experience, she’s worked across industries—tech, nonprofit, commerce, enterprise, retail—and knows how to adjust tactics without losing sight of the goal. Through her Social Media Training Academy and Social Profit Factor, she’s also become a key educator, giving marketers practical tools they can use immediately.
Her audience includes small business owners, social media managers, nonprofit leaders, and high-growth tech teams—all drawn to her ability to translate complex marketing into precise, actionable moves. Whether it’s a podcast, a LinkedIn post, or a keynote, Pam’s content is built for people who want results and aren’t afraid to rethink how they appear online.
29. Ryan Deiss
Ryan Deiss isn’t just talking about growth—he’s building it. As the founder and CEO of Scalable.co and DigitalMarketer.com, he’s been behind the scenes with some of the most impactful digital marketing systems entrepreneurs and teams use worldwide. Now on a mission to grow his $200M holding company into a $1B operation, he shares the process openly through his content—offering real insight, not just inspiration.
Recognized as a LinkedIn Marketing Influencer, Ryan stands out for turning complex marketing challenges into structured, repeatable systems. His frameworks for scaling, exiting, and managing growth have helped thousands of business owners move from reactive chaos to long-term traction.
His bestsellers, The Invisible Selling Machine and Digital Marketing for Dummies, have become foundational reads in marketing. His real-time LinkedIn content covering operations, systems, leadership, and personal lessons shows how he’s applying those ideas at scale.
Ryan also leads RivalBrands.com and plattr.com, working with businesses across industries to implement growth models that work in the real world. His approach isn’t about hype. It’s about building tools, playbooks, and cultures that support actual results.
His voice resonates with founders and marketers who care less about trends and more about traction. Ryan’s ability to blend vision with execution makes him one of the most respected builders and educators in marketing today.
30. Eric Siu
Eric Siu is the kind of marketer who doesn’t just teach—it’s clear he’s lived every part of the process. As the CEO of Single Grain, he’s helped scale a boutique agency into a trusted growth partner for brands like Amazon, Nordstrom, Salesforce, Intuit, and Uber. Whether it’s SEO, paid media, or content strategy, Eric’s insights come from real-world execution.
Recognized as a LinkedIn marketing influencer, Eric brings a practical, systems-focused lens to digital growth. His content pulls from decades of experience and lessons shared on the Marketing School podcast, which he co-hosts with Neil Patel. The show reaches thousands daily and remains among the most widely followed marketing podcasts.
Eric’s backstory adds even more weight to his voice. Before diving into the digital world, he was a high-level eSports player and expert poker strategist. That mindset of calculated risk and long-term thinking now shapes how he talks about growth, personal branding, and scaling companies that last.
He’s built a reputation for simplifying execution. His posts often focus on frameworks, habits, and decisions that unlock leverage—whether creating a service-based business or launching a media brand. Through books, podcasting, YouTube, and LinkedIn, Eric’s influence spans platforms but remains focused on one thing: helping founders and marketers think long-term.
Let the Influencers Influence—So You Can Focus on Building
So, you have the complete list of 30 LinkedIn marketing influencers who set the bar, push boundaries, and generously share what works. Follow them for ideas. Learn from their playbooks. Let them inspire your next move.
But let’s be honest for a second—you’re not just here to scroll and soak up insights. You’re running a business. And that’s not a 9-to-5 kind of gig. It’s a 24/7, every-tab-open, never-enough-time type of ride. Between scaling, hiring, selling, and showing up for your customers, figuring out LinkedIn’s ever-shifting gears can feel like an entirely separate job.
You don’t have to do it all yourself.
These LinkedIn pros live and breathe the platform, so you don’t have to. Instead of chasing every new format or trend, you can lean on the people who already cracked the code—and keep testing what works so you don’t waste time on what doesn’t.
Let the experts handle the algorithm. You focus on the vision.
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