Content marketing is an important part of any digital marketing strategy, as it provides valuable information to consumers and can be used to engage them in a meaningful way. In order to ensure that your content marketing efforts are successful, it’s important to track the right KPIs. These KPIs will give you a better understanding of how your content is performing and what areas you can improve on. Here are the top KPIs you should track when it comes to content marketing.
1. Reach
Reach is the total number of people who have seen your content. This KPI is important because it shows you how far your content is spreading and how many people have the potential to engage with your brand. You can track the reach of your content by looking at the number of likes, comments, and shares it receives on social media platforms. Additionally, you can use analytics tools to get a more detailed look at the reach of your content.
2. Engagement
Engagement is the metric that shows how your audience interacts with your content. This KPI is important because it gives you an indication of how effective your content is at resonating with your audience. You can track the engagement of your content by looking at the number of likes, comments, and shares it receives on social media platforms. Additionally, you can use analytics tools to get a more detailed look at the engagement of your content.
3. Conversion Rate
Conversion rate is the metric that shows how many people who interacted with your content took the desired action. This KPI is important because it gives you an indication of how effective your content is at persuading people to take the desired action. You can track the conversion rate of your content by looking at the number of people who click through to your website or make a purchase after viewing your content.
4. Lead Generation
Lead generation is the metric that shows how many people have expressed interest in your brand as a result of your content. This KPI is important because it helps you understand how successful your content is at generating leads. You can track the lead generation of your content by looking at the number of people who sign up for your emails, subscribe to your newsletter, or fill out a contact form on your website.
5. Traffic
Traffic is the metric that shows how many people are visiting your website as a result of your content. This KPI is important because it gives you an indication of how effective your content is at driving people to your website. You can track the traffic of your content by looking at the number of visits to your website from the links in your content. Additionally, you can use analytics tools to get a more detailed look at the traffic of your content.
6. Return Visits
Return visits are the metric that shows how many people are returning to your website as a result of your content. This KPI is important because it gives you an indication of how effective your content is at engaging people and encouraging them to come back to your website. You can track the return visits of your content by looking at the number of people who return to your website after viewing your content. Additionally, you can use analytics tools to get a more detailed look at the return visits of your content.
7. Cost Per Lead
Cost per lead is the metric that shows how much it costs to generate a lead as a result of your content. This KPI is important because it helps you understand how much it costs to acquire a new lead from your content. You can track the cost per lead of your content by looking at the amount of money you spend on your content marketing efforts and dividing it by the number of leads you generate.
8. Cost Per Acquisition
Cost per acquisition is the metric that shows how much it costs you to acquire a customer as a result of your content. This KPI is important because it helps you understand how much it costs to acquire a new customer from your content. You can track the cost per acquisition of your content by looking at the amount of money you spend on your content marketing efforts and dividing it by the number of customers you acquire.
Wrap Up
Content marketing is an important part of any digital marketing strategy, and tracking the right KPIs can help you understand how successful your content is. By tracking these eight KPIs, you can get a better understanding of how your content is performing and what areas you can improve on. This, in turn, can help you optimize your content marketing efforts and ensure that you are getting the most out of your efforts. If you have been looking for an experienced Content Marketer, you can Outsource Content Marketing Services from INSIDEA. For us building, high performing teams for our customers is the end goal. Contact us to explore more.
