5 marketing KPIs for your business that you should track right away
Marketing is an essential part of any business. It means creating, communicating, and delivering value to customers, clients, partners, and society. It is a complex and ever-evolving field, and it is important for businesses to stay on top of the latest trends and strategies. One way to do this is to track key performance indicators (KPIs) that measure the success of marketing efforts. In this blog, we will discuss five of the most important marketing KPIs that businesses should be tracking. 1. Cost Per Acquisition (CPA) Cost per acquisition (CPA) is a key performance indicator that measures the cost of acquiring a new customer or client. It is calculated by dividing the total cost of marketing efforts by the number of new customers or clients acquired. This KPI is important because it helps businesses understand the effectiveness of their marketing efforts and the return on investment (ROI) they are getting from them. 2. Conversion Rate Conversion rate is a key performance indicator that measures the percentage of visitors to a website or landing page that take the desired action. This could be anything from signing up for a newsletter to making a purchase. This KPI is important because it helps businesses