Consensus

Consensus

Interactive demos that shorten the sales cycle

Consensus is a B2B demo automation platform that personalizes video demos at scale, helping sales teams educate and qualify leads faster. It provides dynamic content tailored to each prospect’s interests and facilitates earlier, more effective stakeholder buy-in.

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Consensus is a B2B demo automation platform that personalizes video demos at scale, helping sales teams educate and qualify leads faster. It provides dynamic content tailored to each prospect’s interests and facilitates earlier, more effective stakeholder buy-in.

The HubSpot CRM is a free version of the company’s premium Marketing, Sales, and Service Hubs. The best
features are limited, but it offers more advanced sales, marketing, and customer service tools for free
than some other CRMs charge a fee for.

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Consensus At a Glance

9.1

Editorial Score

Efficient Buyer Education
9
Consensus dramatically reduces early sales-cycle inefficiencies by enabling prospects to self-educate through tailored demo experiences.
Improved Lead Qualification
9
Pre-sales teams can focus on higher-intent leads as Consensus helps identify areas of interest and engagement through analytics.
Scalable Demo Delivery
10
By automating demo presentations, Consensus helps sales teams reach broader audiences without scaling headcount.
Strong Reporting Analytics
9
The analytics dashboard provides valuable insights into prospect behavior and demo engagement, enabling more effective follow-ups.
Learning Curve for Setup
8.5
While powerful, the initial setup process and demo configuration require a bit of a learning curve.

Consensus Pros & Cons

Pros

  • Automates personalized video demos at scale
  • Improves pre-sales efficiency
  • Captures detailed lead insights with analytics
  • Enables better stakeholder alignment
  • Reduces sales cycle time

Cons

  • Requires initial setup time
  • May not suit every sales cycle
  • Heavy reliance on video production quality
  • Limited live demo capabilities
  • May need integration development for CRMs

Key Points of Consensus

Demo automation for complex B2B sales

Personalized buyer experiences

Stakeholder mapping and tracking

Data-driven sales engagement

Boosts conversion by accelerating education

Pricing Plans

Pro plan

$15 Per Month

Deep plan

$65 Per Month

Overview

Consensus is designed for B2B companies with complex products or lengthy sales cycles. It excels in pre-sales environments where educating multiple stakeholders is crucial.

The platform integrates with popular tools like Salesforce and HubSpot to streamline workflows and sync demo data with CRM efforts.

A standout feature is its ability to dynamically change demo content based on the user’s chosen role or area of interest, allowing for highly relevant content consumption. Sales engineers benefit by focusing only on high-quality leads, while marketers can use demo analytics to optimize content strategy.

Despite a moderate setup curve, Consensus delivers substantial time savings and increased deal velocity when used effectively. Companies like Adobe, Oracle, and GE use Consensus to unify their sales motions and reduce the burden of manual demo delivery.

It is best suited for mid- to large-sized enterprises looking to scale their pre-sales outreach and boost buying committee engagement quickly.

Frequently Asked Questions

What is Consensus?
Consensus is a sales acceleration tool that automates personalized video demos, helping B2B companies educate prospects and move them through the funnel faster.
Who typically uses Consensus?
Sales engineers, solution consultants, and sales and marketing teams at B2B companies use Consensus to improve lead qualification and reduce demo workloads.
Does Consensus integrate with CRM systems?
Yes, Consensus integrates with leading CRM systems such as Salesforce and HubSpot to streamline lead tracking and reporting.
Is Consensus suitable for small businesses?
While powerful, Consensus is generally better suited for mid-market to enterprise organizations with complex sales cycles and multiple decision-makers.
What kind of demos can I build with Consensus?
Consensus supports customizable, interactive video demos tailored by role, industry, or interest, designed to educate and qualify prospects autonomously.

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