Consensus is a B2B demo automation platform that personalizes video demos at scale, helping sales teams educate and qualify leads faster. It provides dynamic content tailored to each prospect’s interests and facilitates earlier, more effective stakeholder buy-in.
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Consensus is a B2B demo automation platform that personalizes video demos at scale, helping sales teams educate and qualify leads faster. It provides dynamic content tailored to each prospect’s interests and facilitates earlier, more effective stakeholder buy-in.
The HubSpot CRM is a free version of the company’s premium Marketing, Sales, and Service Hubs. The best
features are limited, but it offers more advanced sales, marketing, and customer service tools for free
than some other CRMs charge a fee for.
Editorial Score
Demo automation for complex B2B sales
Personalized buyer experiences
Stakeholder mapping and tracking
Data-driven sales engagement
Boosts conversion by accelerating education
$15 Per Month
$65 Per Month
Consensus is designed for B2B companies with complex products or lengthy sales cycles. It excels in pre-sales environments where educating multiple stakeholders is crucial.
The platform integrates with popular tools like Salesforce and HubSpot to streamline workflows and sync demo data with CRM efforts.
A standout feature is its ability to dynamically change demo content based on the user’s chosen role or area of interest, allowing for highly relevant content consumption. Sales engineers benefit by focusing only on high-quality leads, while marketers can use demo analytics to optimize content strategy.
Despite a moderate setup curve, Consensus delivers substantial time savings and increased deal velocity when used effectively. Companies like Adobe, Oracle, and GE use Consensus to unify their sales motions and reduce the burden of manual demo delivery.
It is best suited for mid- to large-sized enterprises looking to scale their pre-sales outreach and boost buying committee engagement quickly.