Act!

CRM and Marketing Automation That Works for You

Act! is a well-established CRM and marketing automation platform, ideal for small to mid-sized businesses seeking a comprehensive solution to manage contacts, automate sales and marketing workflows, track customer interactions, and optimize campaigns. With flexible deployment options and customizations, Act! puts relationship management at the heart of your business growth.

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Act! At a Glance

8.4

Editorial Score

Reliable CRM for Small Teams

8.5

Act! provides a solid foundation for contact management, especially for small teams looking for an all-in-one CRM and marketing solution. Its long-standing reputation adds trust to its performance.

Customization and Integration Strength

8.3

The platform enables high levels of customization and integrates with essential tools, which is great for businesses with specific workflows. However, it may require some onboarding for full use.

Strong Marketing Automation Features

8.7

Act!’s marketing automation features are impressive for the price point, offering intuitive drip campaigns, email tracking, and real-time metrics.

Dated User Interface

7.9

While Act! functions well, its user interface feels somewhat dated compared to newer competitors. This may affect user experience for some.

Excellent Contact Management

8.6

At its core, Act! excels in contact and opportunity management, offering easy-to-navigate databases and detailed record-keeping.

Act! Pros & Cons

Pros

Comprehensive contact and lead management
Integrated marketing automation tools
Strong customization and flexibility
Desktop and cloud deployment options
Affordable for SMBs

Cons

Outdated user interface in some modules
Can be resource-heavy on desktop
Learning curve for full functionality
Less suitable for large enterprise needs
Limited template design capabilities

Key Points of Act!

All-in-one CRM and marketing automation platform

Tailored for small and midsize businesses

Highly customizable workflows and dashboards

Offline and online access with hybrid models

Integrations with Outlook, Google, and Zapier

Pricing Plans

Standard

$30 Per Month

Professional

$45 Per Month

Ultimate

$60 Per Month

Desktop/On-Premises

$39 Per Month

Overview

Act! has been a staple in the CRM market for over three decades, offering a blend of contact management, pipeline tracking, and powerful marketing tools.

It’s especially beneficial for SMBs that need a balance of usability and customization. Act! Premium Cloud offers remote access, while the desktop version is preferred by users who value local control.

Marketing automation capabilities include nurture campaigns, lead scoring, A/B testing, and other advanced features.

While it may lack some of the modern polish seen in newer platforms, its functionality and reliability make it a trusted choice. Support offerings include live chat, phone support, and community forums, which users highly appreciate.

Act! also offers API access for developers to build tailored integrations and further expand capabilities.

Frequently Asked Questions

What is Act! used for?

Act! is a customer relationship management (CRM) and marketing automation tool used to manage contacts, sales pipelines, customer communications, and marketing campaigns across one platform.

Is Act! cloud-based or desktop software?

Act! offers both options. Users can choose Act! Premium Cloud for web access or download Act! Premium Desktop for on-premise deployment, catering to varying business preferences.

Who typically uses Act!?

Small to midsize business owners, sales teams, and marketers use Act! to centralize customer information and automate marketing while improving sales performance and team collaboration.

Does Act! integrate with other business software?

Yes, Act! integrates with tools like Microsoft Outlook, Google Workspace, Zapier, and QuickBooks, enhancing productivity and seamless data exchange across platforms.

Is there a free version of Act! Available?

No, Act! It does not offer a free version, but it provides a free trial, allowing users to test the software before committing to a subscription.