The goal of any digital marketer is to get the highest return on ad spend (ROAS) possible. To achieve this, search engine marketing (SEM) is an essential element of the digital marketing mix. The key to maximizing ROAS lies in the ability to effectively implement SEM best practices that will help to drive more traffic and conversions.
Here are 7 SEM best practices that will help you 10x your ROAS in no time:
Set Clear Goals
First and foremost, it’s important to set clear and measurable goals before launching any SEM campaign. These goals should be tailored to the specific objectives of your business and should reflect the desired outcomes. Once goals have been established, you can create a comprehensive SEM strategy that will help you to reach them.
Perform Keyword Research
Once you have established your goals, the next step is to identify the most relevant and profitable keywords for your campaign. This requires extensive keyword research to identify the search terms that are most likely to result in clicks, conversions, and ROAS. You should also consider the competition for each keyword and determine which ones are most likely to yield the highest ROAS.
Optimize Your Ads
The next step is to optimize your ads for the highest possible ROAS. Start by making sure that your ad copy is well written, engaging, and includes the right keywords. You should also use ad extensions to provide additional information and increase click-through rates. Finally, be sure to track the performance of your ads and make changes as needed to ensure the best possible ROAS.
Utilize Landing Pages
Once users click on your ad, they should be directed to a well-designed landing page that is tailored to the content of your ad. This will help to increase conversions and ultimately maximize ROAS. Make sure that your landing pages are optimized for both mobile and desktop devices and include compelling copy, visuals, and a clear call-to-action (CTA).
Test and Optimize Campaigns
It’s important to continuously test and optimize your campaigns in order to maximize ROAS. Test different ad copy, visuals, and landing page designs to see which ones are most effective. Also, be sure to analyze the performance of each campaign and make changes as needed to ensure that you are getting the best possible ROAS.
Automation is a powerful tool that can help to maximize ROAS. Automation tools make it possible to optimize campaigns in real-time and quickly identify the most profitable opportunities. This can help to significantly improve ROAS and increase the efficiency of your campaigns.
Finally, it’s important to monitor the performance of your campaigns on an ongoing basis. This will help to ensure that you are getting the best possible ROAS and allow you to make changes as needed. Be sure to track key performance indicators (KPIs) such as click-through rates (CTRs), conversion rates, and cost-per-click (CPC) to ensure that you are getting the most out of your campaigns.
These 7 SEM best practices will help you 10x your ROAS in no time. By setting clear goals, performing keyword research, optimizing your ads, leveraging automation, and closely monitoring performance, you can maximize the return on your ad spend and achieve your desired outcomes. If you have been looking for a PPC/SEM Expert, you can outsource SEM (Search Engine Marketing) Services from INSIDEA. For us building, high performing teams for our customers is the end goal. Contact us to explore more.